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The N-Strike Elite Nerf Cam ECS-12 Blaster has a built-in camera and screen (Photo: Hasbro...

Hasbro has revealed the latest generation of its Nerf blasters, including one which features a built-in camera for recording a gun's-eye view of your foam dart fights. The N-Strike Elite Nerf Cam ECS-12 Blaster also has a screen which can be used for viewing back footage.  Read More

Jenga Tetris from Hasbro will combine the two well-known stacking games

If you've as much as looked at a computer in the past 30 years, there's a good chance you've played Tetris. The block rotating and slotting video game has been ported to almost every machine imaginable, and is played 35 million times per day online. But Tetris is about to break out into the real world, with toy firm Hasbro announcing a licensing deal which will see it release multiple face-to-face games based on the brand.  Read More

Hasbro MY3D 360-degree Viewer

Hasbro is looking to tap into the 3D craze by integrating a classic approach to 3D viewing with iOS devices. Looking like a 21st Century View-Master, the MY3D 360° Viewer attaches to iPhone and iPod Touch and delivers a 3D experience using dedicated apps. There are initially seven apps available or download including an underwater shark adventure, a 360° virtual tour of Los Angeles and a MY3D showcase which is designed as a vehicle for 3D movie trailers, video game demos and slide shows.  Read More

CLUE: Secret & Spies edition uses real-time text messages to send clues

Hasbro’s classic murder mystery game has been brought into the present day with the introduction of real-time clues via text in the new CLUE: Secrets & Spies edition.  Read More

Cool fun: Hasbro’s Super Soaker Aquashock Arctic Blast

Hasbro's Super Soaker Aquashock Arctic Blast is not your run-of-the-mill water pistol - it packs an extra element of surprise in the form of a wide-fill cap which you can fill with ice-cubes. Then you simply pump it up, fire and your target is left soaking in a pool of ice-cold water.  Read More

The Automated Music Personality or A.M.P.

The semi-autonomous robotic boombox the Miuro has a new big brother. Tiger Electronics, a division of Hasbro Inc. has teamed up with Japanese distributor SEGA Toys to introduce the Automated Music Personality (A.M.P), a 2.4 feet (73 cm) tall black robot that can be hooked up to an MP3 player or iPod and bobs its head and dances while red LED lights on its head flash. The A.M.P. pumps out 12 watts of stereo sound through a 5" mid-range speaker and two high output tweeters while more boom can be added to any song with the dedicated bass boost button. The A.M.P. also features two turntable shaped hands that allow users to be the DJ and use A.M.P. as a virtual mixing deck. The touch pad hands serve as a way to layer different sound effects and scratches over the music with the left touch pad used to add music effects and the right touch pad controlling the audio.  Read More

Can the Musical Toothbrush become the next big music format?

October 23, 2006 Parents are always up for another trick to get their children to develop good dental hygiene habits and we suspect this new Toothtunes toothbrush will become a two-edged sword. On one hand the ability to get your child to brush when the toothbrush plays great music from top artists (Black Eyed Peas, Hilary Duff, Destiny’s Child, KISS, Kelly Clarkson and The Cheetah Girls) is a winner, but we suspect the US$10 one-song-per toothbrush model will be found ill conceived in the longer term because US$10 a song is just too much. But they have a captive market and it might be some time before we see an MP3 toothbrush using the same Toothtunes patented technology which transmits songs and music vibrations through the teeth, which are then heard in the inner ear and they hence control this new musical medium. From vinyl to tape to CD-ROM, check out this fascinating Karl Hartig chart showing how we have consumed our music over the years. The chart finishes in 1998 and hence doesn’t include the MP3 phenomena. Hartig produces some of the most information-intense graphics the world has ever seen. His ability to visualise and who what's happening from large amounts of information is a beaty to behold - every school should have these charts on the wall. Some charts that will take your breath away include U.S. Population Changes, the Information Age, the history of Consumer Electronics, this 3D graph showing America's immigration patterns, energy production versus energy consumption, and business cycles.  Read More

VIDEONOW JR colour video just for preschoolers

October 25, 2004 Preschool has just gone hi-tech! Following in the footsteps of the enormously successful VIDEONOW player for tweens which sold over 12 million copies , Hasbro's PLAYSKOOL division has launched the VIDEONOW JR as a portable, full-color personal video player designed specifically for preschoolers aged 3 to 6 and featuring early learning programming from some of the biggest names in kids' television. Easy to use with colorful, chunky buttons that are perfect for little hands, the VIDEONOW JR. player is designed for the active child. The player features a colorful housing that is built tough enough to withstand the bumps of daily preschool use.  Read More

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