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Factor Bikes

This week Factor Bikes unveiled what could be a new gold standard for technophile road cycling fanatics obsessed with self-quantifying and monitoring. The company claims that its Vis Vires is the "world's most technologically advanced road bike," loaded with wireless sensors, an onboard computer and power crank. Read More
The Aston Martin One-77 is the sports car maker's most advanced, expensive model ever. In fact, at times it's been the most expensive new car in the world. While the car itself has sold out, Aston Martin has teamed up with bicycle manufacturer Factor Bikes to offer buyers a two-wheeled version. Not just any bike would be fit to carry the name, and the parties call the One-77 "the world's most technologically advanced road bicycle ever." Read More
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