F1

When Ferrari pulls the covers off a new model, the world stops to look – especially when it’s an up-spec version of an already phenomenal car that’s been lightened, pumped up with a dose of steroids and packed to the gills with barely-filtered technology fresh from the garage of the oldest and most successful Formula One team in the paddock. Here it is: the brand new and much-anticipated Ferrari 430 Scuderia supercar.  Read More

August 26, 2007 Money makes the world go around, and as with any system, reducing the frictional losses should benefit the productivity of that system – so the publicity stunt staged in a McDonalds drive-through in London with a Formula One car is quite significant. It was nominally the first use of contactless payment in the UK and marks the beginning of the roll-out of contactless cards which use radio wave card technology. When the contactless card is placed in very close proximity to the terminal, it transmits data from the card to the retailer’s card reader. The new technology allows contactless purchases up to UKP10 and normal chip & PIN purchases above that amount. Trials have shown the cards can halve the time taken for a cash transaction.  Read More

August 21, 2007 Aerodynamics is now viewed by Formula 1 teams as the single most important piece of race car design the rules allow them to control. A good aerodynamic setup makes an F1 car slippery in a straight line, maximizes acceleration and top speed, and provides huge amounts of downforce to mash the car’s tyres into the tarmac and add extra grip in the corners. Massive money is spent on tweaking the wings and body shape for that elusive perfect flow of air. Toyota’s Head of Aerodynamics, Mark Gillan, explains further in the second part of Panasonic Toyota Racing’s ‘Inside a Formula 1 Car‘ series.  Read More

July 18, 2007 With McLaren now hot favourites to win both the driver and constructor World F1 title in 2007, the announcement of the new model Mercedes-Benz SLR McLaren Roadster takes on new dimensions. The exquisite roadster is built in the same factory as the cars driven by Lewis Hamilton and Fernando Alonso, and combines all the F1 high-tech you can imagine, a 626 bhp AMG kompressor V8 producing an almost obscene 780 newton metres of torque and the long-distance attributes and sophisticated atmosphere of a classic Gran Tourismo car. The most telling F1 gift in constructing the open-top 332 km/h masterpiece is the systematic and intelligent use of high-tech materials for the body and safety technology. As in the Coupé, the bodyshell of the high-performance Roadster is primarily carbon fibre, as are the front-end and rear-end structure, the passenger cell, the swing-wing doors and the bonnet. Compared to steel, the high-tech material represents a weight saving of around 50 per cent, which is why the Electrohydraulic braking system employs massive brake discs made from carbon-fibre reinforced ceramics. There’s even an airbrake in the boot lid that extends automatically when you hit the anchors at high speed.  Read More

July 17, 2007 An intriguing tale of industrial espionage and general skulduggery at the highest level is breaking out in the world of Formula One. Amidst an investigation of one of Ferrari's chief mechanics, who is under suspicion of sabotaging the two Ferrari F1 cars before the Monaco race this year, it has emerged that the McLaren-Mercedes team's chief designer was in possession of a large amount of highly classified documents detailing the design of the 2007 Ferrari F1 cars. While it may be some time until the truth emerges, this scandal in the top ranks of racing's richest competition is threatening to overshadow the jaw-dropping debut season of McLaren's Lewis Hamilton as the defining moment of the 2007 Formula One GP season.  Read More

June 30, 2007 Forbes magazine released its annual Celebrity 100 list recently, noting that golfer Tiger Woods banked US$100 million in the last year, becoming the first athlete in history to do so. Woods is the perfect corporate ambassador, being handsome, charming, beautifully spoken, dominant in a major TV sport and black, giving him a commercial edge in that his sponsors are perceived to be inclusive of minorities. SportBusiness International Magazine once forecast that Woods could be the first athlete to earn a billion dollars in a year given he had all the boxes ticked and global TV sport was emerging as a gargantuan money spinner given that it’s the only time-critical news you can pre-sell. Remarkably, a new sports star has rocketed from obscurity who will almost certainly push his way onto next year’s Celebrity 100 and might well elbow his way past Woods as sport’s highest money earner in the next round of sponsorship negotiations. Unknown three months ago, Lewis Hamilton’s sporting career has begun more spectacularly than any other in history … in any sport.  Read More

May 22, 2007 The clean fuel movement may have an unlikely ally in the task of bringing environmentally friendly motoring solutions to the market - Formula One racing. FIA president Max Mosley has announced a partnership with clean engine specialists Ricardo - and a plan that could see F1 cars running on clean biofuel and leading a "green revolution" by 2011. Under the plan, the current 2.4 litre V8 engines would be downsized to 2.2 litre turbocharged V6s running on biofuel. Maximum engine revs would be dropped from the current screaming 19,000rpm to 10,000rpm, making the cars far less noisy than they are currently. The estimated power output of the smaller engines would be around 770 horsepower, down about 100 compared to the present engines.  Read More

March 18, 2007 The first round of the 2007 Formula One championship got underway at Albert Park in Australia today, with Kimi Raikkonen claiming an emphatic first victory for Scuderia Ferrari Marlboro. Ferrari F1 supremo Jean Todt said, “a new chapter in Ferrari's history has got off to a very good start,” and well he might. Raikkonen led from pole to his first pit stop, briefly handed the lead to the Vodafone McLaren Mercedes of talented rookie Lewis Hamilton, then was never headed again. When the pace was at its hottest, he was close to a second a lap faster than his rivals. For McLaren Mercedes, two podiums secured it the manufacturers championship lead with 14 points, but Massa’s drive from last place into sixth means Ferrari trails by just a point.  Read More

January 16, 2007 It should seem strange that the unveiling of the fifty third Formula 1 single-seater built by Ferrari was also the proclamation of a new Ferrari but with the retirement of Michael Schumacher and the loss of Ross Brawn, Ferrari supremo Montezemolo underlined just that. "This is a complete new Ferrari, and I don't speak just about the car but about the whole Scuderia. There is a new driver, who is succeeding a driver that has been with us since 1996. It is a very important substitution; not only because Michael has won more races than anyone else in our history, but also because he created a personal relationship with the company and the men. It is true that Massa is here for his second year and so we can say that he is still young. But he already has some experience and he grew a lot over the last year. There are two young managers - Stefano Domenicali, Sporting Director, and Mario Almondo, Technical Director - who come from the school of Ferrari. Over all those years we put all our resources in internal growth, which is a very important fact."  Read More