Earlier this year, DJI unveiled two new quadcopters – the Phantom 3 Advanced and Phantom 3 Professional.
With respective price tags of US$1,259 and $999, however, they're
perhaps "more drone" than the average user needs. That's why DJI has now
announced the less expensive, more basic Phantom 3 Standard.
China’s DJI made a gutsy move with the release of the Phantom 3. The Phantom 2 Vision+ was still clearly the best all-in-one prosumer camera drone on the market, so the Phantom 3 could easily have been an incremental upgrade. Instead, it's a total overhaul, and an amazing piece of aerial camera gear that equals gear that costs twice as much (like DJI's own Inspire One) in many areas. But is it perfect? No - and not by a long way. There's some pretty clear areas for improvement, even if the Phantom 3 Professional is still miles ahead of the competition.
DJI has teamed up with web broadcaster Epic TV to launch the pair's first film festival for drone footage. The Rise of the Drones Film Festival is geared specifically towards action sports, with the call going out to extreme athletes to get their adrenaline running high and their drones flying even higher.
Getting to grips with piloting a drone can involve a steep and expensive learning curve. How these vehicles can be made to avoid crashing into stuff is a question that has plagued the technology from the outset. But the world's largest drone maker DJI says it has now developed a solution. Simply called Guidance, its obstacle avoidance system integrates with its new developer-focused Matrice 100 quadcopter and promises to make busted rotor-blades a thing of the past.