It looks like LG and Samsung are at it again. Both companies were vying for our attention
at CES 2013 with simultaneous "world's first" curved OLED television announcements. LG consistently led in the race to the consumer space, and looked liked being first to move the screen format onto smartphones with the announcement
earlier this month of its plans to mass produce flexible OLED phone displays. Samsung had other ideas, however, and the Galaxy Round
was launched just a few days later. LG has now caught up with the forthcoming release of its slightly larger G Flex smartphone, featuring a curved display that follows the contour of the face.