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Tiret New York's 26.5 carat diamond "Second Chance" wristwatch
By Mike Hanlon
22:00 July 13, 2005
July 14, 2005 It must be the right month for outrageous diamond watches. A fortnight ago TAG Heuer trotted out Uma Therman wearing the red satin EU100,000 euro Diamond Fiction watch bracelet dripping with 879 Top Wesselton diamonds and now luxury watchmaker Tiret New York has designed its newest watch with 26.5ct of EXIRE diamonds from Belgian diamond manufacturer Inter Gems-Claes. New to the luxury watch scene, Tiret was launched in 2003 by Damon Dash and Daniel Lazar and has wasted little time in making itself very visible on the wrists of celebrities and sportspeople in the New York scene. Dash, Jay-Z and Biggs Burke formed Roc-A-Fella Records in 1996, and have created a juggernaut in rap music, clothing, liquor, publishing, film, and the hip-hop community in general since then. Thirty-two-year-old Dash is the business brains behind the Roc-A-Fella empire and has the connections and Midas Touch to seemingly make any brand successful right now. He appears to be doing just that with the Tiret name and the completely over-the-top “Second Chance” collection. With five times the carats of TAG Heuer’s Diamond Fiction, we weren’t game to ask the price. Read More
June 27, 2005 TAG Heuer’s latest creation, the Diamond Fiction watch bracelet was recently shown for the first time by the elite brand’s latest Ambassador, Hollywood star Uma Therman. With TAG Heuer’s 2005/2006 Year of Diamonds theme, a stunning ladies watches collection was shown but the Diamond Fiction stole the show. It looks like a bracelet of red satin positively dripping with Top Wesselton diamonds (879 to be exact) but when you press a button on the side, some of the diamonds change colour to red offering the time in a digital display. Only three single and exclusive timepieces will be created at the TAG Heuer workshop at the Chaux-de-Fonds with a value of EU100 000 euro each. Read More
The Tulip E-Go Diamond notebook is inlaid with solid palladium white gold plates in which thousands (80 carats) of top-quality, brilliant cut diamonds have been pave set with surgical precision. The magnificent end result also incorporates a unique square cut ruby set in both Tulip logos and costs 283,000 Euros (US$355,000). Without the bling, the E-Go (short for easy going) computer is even more innovative, using overmolding to enable fabrics, leather, wood, and metals to be incorporated into interchangeable, lifestyle-oriented covers that enable the laptop “look” to be changed on a daily basis as a fashion accessory. The original idea arose to develop a product from the perspective of a woman that at first glance looks more like a fashion accessory than a notebook. The resulting product is an elegant handbag with numerous novel features. The enclosures have been designed and developed for six fabric and leather laptop versions, a foretaste of what will become available in October 2005. In addition to changeable/personalized covers, the product is also expected to feature complementary accessories such as design bags and mice. Read More
