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Debenhams

A tree that could benefit from the formulas devised by students at the University of Sheff...

For those who prefer something more traditional than the Treeasy, members of the University of Sheffield’s Maths society have devised a formula for the perfect Christmas tree in response to a challenge by U.K. department store Debenhams.  Read More

The rise and fall (in weight) of the handbag

The rapid development of personal entertainment and communication technologies is causing quite seismic changes in the weight the average UK female carries in her handbag. Research conducted for UK Department Store chain Debenhams each year for the last two decades shows that the doubling of weight of the handbag between 2002 and 2006, due to the adoption of laptops, has been completely reversed in just three years by the adoption of smartphones, replacing laptops and filofaxes.  Read More

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