Citroen
January 26, 2005 Its called Olfactory Marketing and started back in the 1980s when British supermarkets discovered that if they had a bakery in a supermarket, the smell of fresh baking bread helped them sell not just more bread, but more of everything else too. French car maker, Citroen, is now set to follow the bakers with the launch of the Citroen C4, offering as standard a scent-diffuser in the ventilation system and a range of nine different scents. The success of Olfactory Marketing and Citroen's decision to make it a feature of the C4 is based on the fact that smells can have a significant effect on mood and sense of well being and their effect is usually very subtle. As well as providing a very pleasant environment for users of the C4, the perfumes also have ability to inspire an environment that is conducive to safe driving. Read More
Citroen's versatile Pluriel - five cars for the price of (a cheap) one
September 14, 2004 Different cars suit different purposes. It's a sad fact that few cars tend to meet more than a handful of those purposes. Accordingly, we love Citroen's convertible C3 Pluriel, a single car that can convert in seconds from a versatile hatch back, to a hatch with a massive open roof, to cabriolet, then a spider and, finally a Ute with a drop down tail gate. All of this versatility does not come at the expense of good looks, as would be expected of a company that has already won world's most beautiful car crowns for the Citroen C3 and C2 models. Nor does it come at the expense of ... err, expense. At AUD$31,490, the Pluriel versatility is very cost effective. Read More
The Citroen Double Chevron badge is much more than one of the most famous brand marks in the world, it is constant reminder to every other car maker that their products rely on a Citroen invention: The Helical Gear, which is used in every vehicle on the road. Before the helical gear, gearboxes were noisy with constant whining, gears were difficult to engage and, once engaged, they provided a far from reliable transfer of power. Andre Citroen changed all of that. His family company Engrenages Citroen, invented, licensed and produced the first helical gears and their distinctive herringbone teeth provided the company with its first and enduring badge, one that has just been given a facelift for the new Citroen C5 and Citroen C4. Read More
Drivers of the Citroën C3 Gaz Naturel may never have to visit a petrol station again, with Citroën joining forces with France's national gas distribution company to enable owners to install their own gas re-filling compressors in their homes. Read More
It's a simple and logical solution to improve fuel economy - turn the engine off when it isn't being used. Though this system has been employed by Honda with it's IMA hybrid vehicles, the Paris Motor Show in September will be the first time a Stop and Start system has been available in a solely petrol-engined car when Citroën shows the new C3. Read More
Citroen has demonstrated how the latest communications technology standard, Wi-Fi or Wireless Fidelity, can be fitted to its cars to provide low cost internet access while in transit. Read More
September 2003 Citroen showed a vehicle at the Paris Motor Show with an immensely practical design - named the PLURIEL, the car can be quickly transformed into five different body styles. The practical new Pluriel is set to go into immediate production, having been shown to favourable public response at major auto shows in 1999 and 2000. Read More
Citro'n unveiled the C-Airdream at the 2002 Paris International Motor Show as a signpost to future design and technology directions the auto manufacturer intends to take... Read More
Citro'n has shown a new vehicle at the Paris Motor Show which may have long-term ramifications in its revolutionary design - named the PLURIEL, the car can be quickly transformed into five different body styles... Read More
