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The TAG-Heuer Mikrogirder

We have commented before at Gizmag at how the luxury watch business can seem to the uninitiated to be an ever-spiraling vortex of pointlessness. Take the latest creation from TAG Heuer. A mechanical watch/chronograph that can time events to 1/2000th of a second. But why? Human reaction time makes it useless and crystal/electronic timers can provide even greater accuracy. For the “haute horologist” the achievement is its own reward, but there are practical spin-offs; TAG-Heuer has essentially re-invented the mechanism that’s been at the very core of mechanical watches for over 300 years.  Read More

If you can't afford to drive one at least you can look the part wearing the new Ferrari li...

Ferrari fans wanting to ‘wear their hearts on their sleeves’ and show their allegiance to the dancing horse brand have a new option with this limited edition timepiece - the Lap-Time Chronograph. The watch features precise Swiss movement; special functions such as a tachometer, split times and digital alarm; some distinctive Ferrari branding - and of course, it's red.  Read More

Ultra-exclusive Chronograph by TAG Heuer and Mercedes-Benz

One of the most exclusive commemorative timepieces in the world has been created to celebrate the launch of the Mercedes-Benz SLR McLaren super sports car. To be eligible to buy the as-yet unpriced TAG Heuer SLR Chronograph, you must OWN a US$400,000 McLaren SLR. Only 3500 McLarens will be made over the seven year production run.  Read More

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