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ZEISS Ultra Prime set

Like all things digital, the technology in your beautiful new camera is heading towards obsolescence at an alarming rate. The same is true, though to a lesser extent, about that SLR lens with its own processors and motors for focus, aperture and stabilization. In the analog world of manual film lenses where a lifetime of use is guaranteed there has been a renaissance in the manufacture of high quality optics at all price points, driven in part by the advent of digital SLRs and cheaper camcorder options that are capable of delivering that "film look". But for serious moving picture shooting, still camera lenses just won’t cut it. Let’s explore why.  Read More

Carl Zeiss introduces dedicated cine lenses for Canon and Nikon DSLRs

With the trend for digital SLRs to include additional video capture it was only a matter of time before dedicated prime and zoom cine lenses were offered to hybrid photographers and videographers. At the NAB Show in Las Vegas this week, Carl Zeiss introduced an entire new range of cine lenses, set for launch in June. As well as being designed especially for DSLRs, all forthcoming lens models will be available with interchangeable Canon EF, Nikon F and Arri PL mounts.  Read More

ARRI Alexa platform is a new generation of high-end digital movie cameras

Motion picture equipment manufacturer ARRI is set to release its new high-end digital movie camera, known as the Alexa, and some people in the industry are calling it the final nail in film cinematography’s coffin. Sure, we’ve heard that prediction before but early hands-on reports of the Alexa seem to back it up. Final details have not been officially released, but so far we know the Alexa platform will have a 35mm-size 3.5k pixel sensor with 800ASA sensitivity, onboard HD recording, and shooting speeds up to 60fps.  Read More

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