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The Xbox 360 Elite

March 29, 2007 After more rumours (and denials) than you can shake a stick at, Microsoft have officially announced the new Xbox 360 Elite, and somehow managed to leave us with more questions than answers. What we can safely tell you is that it's got an HDMI port, comes with a 120GB HDD...and it's black.  Read More

Integrated Marketing Communications and Consumer Control become major marketing issues

March 28, 2007 Once upon a time, not long ago, media was dominated by newspapers, television and radio. Advertising agencies made one advert and ran it many times. Life was easy, lunches were long and cheques were fat, but the proliferation of new media and the growing complexity of the media landscape is quickly becoming the biggest challenge faced by marketers. A survey conducted by the Association of National Advertisers (ANA) polled over 100 senior marketers to select from a comprehensive list of subjects to rank their top three issues that directly impact their marketing decisions and plans. Integrated marketing communications jumped from the fourth spot in 2006 to the top of the list this year.  Read More

Tom Clancy's Ghost Recon Advanced Warfighter 2 Review (Xbox 360)

March 28, 2007 If you have ever doubted just how much advantage the Dominator system equates to on the battlefield, here's your opportunity to sample it first hand. Was the development of the real Dominator and the interface to Tom Clancy's Ghost Recon Advanced Warfighter 2 linked? We don't know but when our games editor saw the real system demonstrated, he visibly paled. Ubisoft has already given gamers in Australia 10,000 good reasons (AUD$10,000) to play this game in an upcoming Xbox Live tournament. This no doubt left the majority of our readers, who can't play online games competitively and don't live in Australia, entirely unconvinced. Here's our games editor with a full review.  Read More

New research substantiates Video Games as key advertising vehicle

March 23, 2007 New media research and measurement firm Interpret’s Gameasure report is likely to make a few marketing managers think about the most effective way to spend their precious budget. The report reinforces the significance of video games as a medium for marketers seeking to reach and influence key demographic groups, particularly young males. The report measures actual reach, frequency and demographic makeup of over 80 video game titles and shows that games reach well beyond reported retail sales figures.  Read More

Video Game Penetration grows and grows

March 19, 2007 Once regarded as frivolous and inconsequential, the game console is fast gaining mainstream media clout and the third generation of consoles has further expanded its penetration into homes with 150 million US citizens now having access to at least one console - more than half (52.4%) of the total U.S. television population. As a medium it is particularly strong among key demographic groups with more than two-thirds (67.7%) of all men 18-34 and 80 percent of men 12-17 years of age. The number of video game consoles in U.S. television households has expanded by 18.5% in just two years, according to a new report. Specific console penetration details have not yet been released.  Read More

GRAW 2 Contest

March 5, 2007 - Ubisoft-published game Tom Clancy's Ghost Recon: Advanced Warfighter (GRAW) was released last March, and went on to sell 1.4 million copies in its first seven weeks. Sales figures of this caliber generally guarantee sequels, and sure enough, this Thursday (March 8th, 2007) sees the release of GRAW 2. You've probably already played the multiplayer demo released on the Xbox Live Marketplace in February, but there's no question those who haven't will have a newfound interest in the game now there's a chance to win AU$10,000 playing it online.  Read More

The Piano Wizard

March 3, 2007 - Parents rejoice! Finally a video game that you can give to your kids with no immediate hesitation or eventual regrets. The results of long hours spent in front of the game aren't just honed reflexes and hand-to-eye coordination, but the gift of fluency in the most beautiful and timeless language of  Read More

The Nyko Wii Charging Station

March 3, 2007 - In this day and age, disposable batteries are environmentally irresponsible, yet remain a desirable retail item due to convenience and price point - and those of our readers with Wii's or Xbox 360's will know how many AA's regular use of these consoles can chew through. This makes us a little surprised that Nintendo left this one up to the third-parties, but equally glad Nyko have stepped up to the plate with their Wii Charging Station.  Read More


March 2, 2007 - Sony Computer Entertainment (SCE) and Immersion have agreed to conclude litigation at the U.S Court of Appeals, and have entered into a new agreement to explore the inclusion of Immersion's technology (read: rumble) in PlayStation products. This is in stark contrast to Phil Harrison's recent comments regarding rumble as a "last-generation feature", which were widely criticised as a desperate attempt to hide the fact that the lack of rumble in the SIXAXIS was a design decision based more on legal proceedings with Immersion, than last/current-generation feature sets.  Read More

Gears of War

February 26, 2007 Last Friday, more than 350 industry types hit Doltone House in Sydney, Australia for the Interactive Entertainment Awards. Twenty awards were handed out - twelve industry voted, and eight based on GfK sales data from January 1 to December 31, 2006. Read on for the unsurprising results of the industry voted awards, and the surprising winners (and some truly bizarre categorisations) of the best sellers.  Read More

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