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— Marine

Reinventing the ball for new recreational pursuits

By - April 11, 2007 29 Pictures
April 12, 2007 Bizit Air Products have come up with a fun idea - inflatable plastic balls with up to a 4.5 metre/15 foot diameter that can accomodate dancers, motorcycles, and even cars for a showstopping presentation that's hard to ignore. Fully sealed, the balls allow an occupant to walk on land, water, or even a sea of hands, all the while looking like they're trapped in a soap bubble. Read More
— Games

Playstation 3 continues to top Folding@Home statistics

By - April 9, 2007 1 Picture
April 10, 2007 Folding@Home is a distributed computing project where people donate spare clock-cycles from the CPU or GPU in their Internet-connected PC's, the result of which is one of the largest supercomputers in the world. The Folding@Home client for the Playstation 3, released as part of a recent system update for the console, quickly raced to the top of the statistics. Shortly after, just as the network of over 20,000 consoles was about to hit the team's goal of one petaflop, the Folding@Home team reevaluated the performance of the console - dropping it to half the original figure. In spite of this, the Playstation 3 remains the greatest contributor to Folding@Home, and currently provides over half of the processing power available to the project. Read More
— Games Review

Blazing Angels: Squadrons of World War II Review (Playstation 3)

By - April 9, 2007 2 Pictures
April 10, 2007 When this landed on my desk to review, I had my doubts - of the forty million or so World War II games released during my years of gaming, I can count the ones I've enjoyed on one hand. Thankfully, Blazing Angels stands out from the noise just by not being a first-person shooter, and rekindles the almost forgotten air-combat genre. If piloting one of 50 authentic World War II era aircraft through several key battles over historic sites like Dunkirk, Pearl Harbor, Midway and Berlin sounds like your thing, read the full review. Read More
— Games

HP unveils plans for the gaming interface

By - April 9, 2007 1 Picture
April 10, 2007 Hewlett Packard is expanding into online, mobile and PC gaming. With the international gaming market estimated at US$36 billion, a figure so immense it eclipses the GDP of entire countries, it is easy to see why. HP acquired VoodooPC last September (2006), and last week revealed a number of initiatives that have obviously resulted from the two companies integrating their core skills. The developments promise much more immersion for gamers in the future with HP showing a large, curved screen designed to fill a gamer’s entire field of vision, a high resolution “super projector” purpose-built for projecting multi player games on a large surface and a method of superimposing “multimedia digital experiences” on physical landscapes, enabling people to play a game throughout a city with wireless handheld devices. Read More
— Games Review

fl0w Review (Playstation 3)

By - April 3, 2007 1 Picture
April 4, 2007 The concept of games as art is rarely touched upon, undoubtedly due to the rarity of games one could bring up in a discussion of the concept with a straight face. fl0w is one of the exceptions - a Master of Fine Arts thesis by USC School of Cinematic Arts graduates Jenova Chen and Nicholas Clark. Originally realised in Flash, the game has improved in leaps and bounds after its jump to the Playstation Network, and it's here to manipulate your mood. Read More
— Games

The Xbox 360 is back in black

By - March 28, 2007 1 Picture
March 29, 2007 After more rumours (and denials) than you can shake a stick at, Microsoft have officially announced the new Xbox 360 Elite, and somehow managed to leave us with more questions than answers. What we can safely tell you is that it's got an HDMI port, comes with a 120GB HDD...and it's black. Read More
— Games Review

Tom Clancy's Ghost Recon Advanced Warfighter 2 Review (Xbox 360)

By - March 27, 2007 4 Pictures
March 28, 2007 If you have ever doubted just how much advantage the Dominator system equates to on the battlefield, here's your opportunity to sample it first hand. Was the development of the real Dominator and the interface to Tom Clancy's Ghost Recon Advanced Warfighter 2 linked? We don't know but when our games editor saw the real system demonstrated, he visibly paled. Ubisoft has already given gamers in Australia 10,000 good reasons (AUD$10,000) to play this game in an upcoming Xbox Live tournament. This no doubt left the majority of our readers, who can't play online games competitively and don't live in Australia, entirely unconvinced. Here's our games editor with a full review. Read More
— Science

Integrated Marketing Communications and Consumer Control become major marketing issues

By - March 27, 2007 1 Picture
March 28, 2007 Once upon a time, not long ago, media was dominated by newspapers, television and radio. Advertising agencies made one advert and ran it many times. Life was easy, lunches were long and cheques were fat, but the proliferation of new media and the growing complexity of the media landscape is quickly becoming the biggest challenge faced by marketers. A survey conducted by the Association of National Advertisers (ANA) polled over 100 senior marketers to select from a comprehensive list of subjects to rank their top three issues that directly impact their marketing decisions and plans. Integrated marketing communications jumped from the fourth spot in 2006 to the top of the list this year. Read More
— Science

New research substantiates Video Games as key advertising vehicle

By - March 22, 2007 1 Picture
March 23, 2007 New media research and measurement firm Interpret’s Gameasure report is likely to make a few marketing managers think about the most effective way to spend their precious budget. The report reinforces the significance of video games as a medium for marketers seeking to reach and influence key demographic groups, particularly young males. The report measures actual reach, frequency and demographic makeup of over 80 video game titles and shows that games reach well beyond reported retail sales figures. Read More
— Games

Video Game Penetration grows and grows

By - March 18, 2007 3 Pictures
March 19, 2007 Once regarded as frivolous and inconsequential, the game console is fast gaining mainstream media clout and the third generation of consoles has further expanded its penetration into homes with 150 million US citizens now having access to at least one console - more than half (52.4%) of the total U.S. television population. As a medium it is particularly strong among key demographic groups with more than two-thirds (67.7%) of all men 18-34 and 80 percent of men 12-17 years of age. The number of video game consoles in U.S. television households has expanded by 18.5% in just two years, according to a new report. Specific console penetration details have not yet been released. Read More

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