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— Good Thinking

14-year-old Ribena vigilantes cost GlaxoSmithKline NZ$220K in false advertising case

By - April 13, 2007 1 Picture
April 14, 2007 When 14-year-old New Zealand schoolgirls Jenny Suo and Anna Devathasan handed in their surprising Science Fair project results in 2004, they hardly expected to strike a financial blow for the consumer, but that's exactly what happened when global pharmaceutical juggernaut GlaxoSmithKline admitted to 15 charges of breaching the Fair Trading Act at the Auckland District Court earlier this month. The girls' project tested the vitamin C content of 8 different juices against the claimed amount on the packaging and were surprised to find that despite GSK's assertion that Ribena contains 7 milligrams of Vitamin C per 100ml, they were able to find "no detectable level" of the vitamin. Go to it kids! Be inspired by Jenny and Anna and keep 'em honest. Read More
— Good Thinking Feature

Neuromarketing: What's it all about?

April 12, 2007 Have you ever wondered about the relationship between sex and cars? Intuitively, we all know there’s something going on there, but new research in the area of neuromarketing is beginning to shed light on the subject and it appears there’s a connection. Brain wave recording devices have been available for decades but new technology can now pinpoint more precisely which brain regions are active as people respond to products or make brand choices or are exposed to advertisements. The neuroscience dream of being able to peer into the functioning brain has been made possible. When Daimler Chrysler recently showed pictures of their cars while measuring brainwave activity with an fMRI scanner, they found that sports cars stimulated the reward centre of the brain, which is also the area stirred by drugs, alcohol and sex. The front view of the cars, with distinctive facade and headlight “eyes”, subjects showed brain activity in the facial recognition centre of the brain. Read More
— Marine

Reinventing the ball for new recreational pursuits

By - April 11, 2007 29 Pictures
April 12, 2007 Bizit Air Products have come up with a fun idea - inflatable plastic balls with up to a 4.5 metre/15 foot diameter that can accomodate dancers, motorcycles, and even cars for a showstopping presentation that's hard to ignore. Fully sealed, the balls allow an occupant to walk on land, water, or even a sea of hands, all the while looking like they're trapped in a soap bubble. Read More
— Games

Playstation 3 continues to top Folding@Home statistics

By - April 9, 2007 1 Picture
April 10, 2007 Folding@Home is a distributed computing project where people donate spare clock-cycles from the CPU or GPU in their Internet-connected PC's, the result of which is one of the largest supercomputers in the world. The Folding@Home client for the Playstation 3, released as part of a recent system update for the console, quickly raced to the top of the statistics. Shortly after, just as the network of over 20,000 consoles was about to hit the team's goal of one petaflop, the Folding@Home team reevaluated the performance of the console - dropping it to half the original figure. In spite of this, the Playstation 3 remains the greatest contributor to Folding@Home, and currently provides over half of the processing power available to the project. Read More
— Games Review

Blazing Angels: Squadrons of World War II Review (Playstation 3)

By - April 9, 2007 2 Pictures
April 10, 2007 When this landed on my desk to review, I had my doubts - of the forty million or so World War II games released during my years of gaming, I can count the ones I've enjoyed on one hand. Thankfully, Blazing Angels stands out from the noise just by not being a first-person shooter, and rekindles the almost forgotten air-combat genre. If piloting one of 50 authentic World War II era aircraft through several key battles over historic sites like Dunkirk, Pearl Harbor, Midway and Berlin sounds like your thing, read the full review. Read More
— Games

HP unveils plans for the gaming interface

By - April 9, 2007 1 Picture
April 10, 2007 Hewlett Packard is expanding into online, mobile and PC gaming. With the international gaming market estimated at US$36 billion, a figure so immense it eclipses the GDP of entire countries, it is easy to see why. HP acquired VoodooPC last September (2006), and last week revealed a number of initiatives that have obviously resulted from the two companies integrating their core skills. The developments promise much more immersion for gamers in the future with HP showing a large, curved screen designed to fill a gamer’s entire field of vision, a high resolution “super projector” purpose-built for projecting multi player games on a large surface and a method of superimposing “multimedia digital experiences” on physical landscapes, enabling people to play a game throughout a city with wireless handheld devices. Read More
— Games Review

fl0w Review (Playstation 3)

By - April 3, 2007 1 Picture
April 4, 2007 The concept of games as art is rarely touched upon, undoubtedly due to the rarity of games one could bring up in a discussion of the concept with a straight face. fl0w is one of the exceptions - a Master of Fine Arts thesis by USC School of Cinematic Arts graduates Jenova Chen and Nicholas Clark. Originally realised in Flash, the game has improved in leaps and bounds after its jump to the Playstation Network, and it's here to manipulate your mood. Read More
— Games

The Xbox 360 is back in black

By - March 28, 2007 1 Picture
March 29, 2007 After more rumours (and denials) than you can shake a stick at, Microsoft have officially announced the new Xbox 360 Elite, and somehow managed to leave us with more questions than answers. What we can safely tell you is that it's got an HDMI port, comes with a 120GB HDD...and it's black. Read More
— Games Review

Tom Clancy's Ghost Recon Advanced Warfighter 2 Review (Xbox 360)

By - March 27, 2007 4 Pictures
March 28, 2007 If you have ever doubted just how much advantage the Dominator system equates to on the battlefield, here's your opportunity to sample it first hand. Was the development of the real Dominator and the interface to Tom Clancy's Ghost Recon Advanced Warfighter 2 linked? We don't know but when our games editor saw the real system demonstrated, he visibly paled. Ubisoft has already given gamers in Australia 10,000 good reasons (AUD$10,000) to play this game in an upcoming Xbox Live tournament. This no doubt left the majority of our readers, who can't play online games competitively and don't live in Australia, entirely unconvinced. Here's our games editor with a full review. Read More
— Science

Integrated Marketing Communications and Consumer Control become major marketing issues

By - March 27, 2007 1 Picture
March 28, 2007 Once upon a time, not long ago, media was dominated by newspapers, television and radio. Advertising agencies made one advert and ran it many times. Life was easy, lunches were long and cheques were fat, but the proliferation of new media and the growing complexity of the media landscape is quickly becoming the biggest challenge faced by marketers. A survey conducted by the Association of National Advertisers (ANA) polled over 100 senior marketers to select from a comprehensive list of subjects to rank their top three issues that directly impact their marketing decisions and plans. Integrated marketing communications jumped from the fourth spot in 2006 to the top of the list this year. Read More
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