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Internet Advertising Revenues Soar Again

June 7, 2007 Figures released by the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers today show that Internet advertising revenues continue to skyrocket, the tech wreck of six years ago just an insignificant correction. The 2007 first quarter revenues of US$4.9 billion represent a 26 percent increase over Q1 2006 at US$3.8 billion and a 2 percent increase over Q4 2006 at US$4.8 billion. “The continued growth of online ad revenues clearly illustrates marketers’ increased comfort with the extraordinary vitality and accountability of this medium,” commented IAB President and CEO Randall Rothenberg. “It reaches consumers with an unprecedented level of efficiency and measurability that provides marketers with actionable data. And the ever-changing landscape of new platforms and technologies that enrich interactive advertising guarantees that this growth trend will continue.”  Read More

Digital paper with interactivity and sound

June 6, 2007 Paper has been the predominant advertising medium since advertising began and despite the likelihood that it will lose that mantle in the foreseeable future, there’s life in the old dog yet. Swedish researchers are showing a working prototype of a fourth generation of paper products that can communicate with computers. By combining paper with printed graphic codes and electronically conductive ink that is engineered to be sensitive to pressure. When the paper “buttons” are touched, the sound is played out via the printed speakers. A video of the paper used in large boards and store displays can be seen here. The technology has obvious application in high-impact point-of-purchase promotional displays.  Read More

Source: www.legitreviews.com

June 6, 2007 It is perhaps the most sought after technological goal in the digital age, an interface that will allow you to throw away the humble keyboard and mouse and take control of your computer by simply thinking. The latest foray into this rapidly evolving field is the Neural Impulse Actuator, a gaming interface prototype unveiled at Computex 2007 that reads brain signals instead of keyboard strokes to provide a hands-free computer control.  Read More

Hyper-accurate 3D models of the human body

June 5, 2007 With multimedia technologies maturing, we are beginning to see some quite remarkable media tools emerging so that experts and educational publishers can more easily develop new ways of displaying information and furthering understanding. Going one step further, Zygote Media Group used its expertise in those fields to create hyper-accurate 3D models of the human body. The models are available to anyone but will find most application with companies in the biomedical, entertainment, athletic gear, and video gaming industries to ensure the term “anatomically correct” applies to the products they develop. The models are incredibly detailed (skeletons, heart, arteries, nerves, and muscle tissue) and have already been used in the development of new products such as back braces, shin guards, sports shoes and stents to place in damaged arteries.  Read More

Who Wants to Be a Millionaire – the DVD game

June 2, 2007 TV ratings don’t lie – for better or worse, it seems the format of the popular TV show “Who Wants to Be a Millionaire”, which somehow makes it look easy for anyone with an IQ larger than their shoe size to win a bundle, just keeps pulling massive audiences. In this age of multi-medium franchises, it was only a matter of time before the TV Show followed the path of “Deal or No Deal” and “Family Feud” and now we can report that Imagination International Corp (IIC) has inked a three-year deal with Disney/ABC for the exclusive rights to the Who Wants to Be a Millionaire DVD Game. The game will be available in Q3 for US$20.  Read More

With the swipe of a 'loyalty' card at the experimental Retail Shopping Assistant, HP Labs ...

May 30, 2007 With computerisation now an integral part of most retail store infrastructures and the general tech-savviness of the population underpinned by a new generation raised on computer games and the internet, it will be interesting to see how quickly very sophisticated systems come to market. A glimpse at what’s possible in the very near future came this week when HP showed off its Retail Store Assistant, an experimental system designed to enhance the consumer shopping experience and improve efficiency for retailers by bringing the power of online access to brick-and-mortar stores. The idea is that the customer swipes their loyalty card on entering the store, receiving a printout that includes a personalized shopping list, relevant coupons, notice of associated store discounts or sales, and even a map to where the items can be found in the store.  Read More

VTT's KAMO system communicates public transport information to your mobile phone.

May 24, 2007 The mobile phone's abilities remain vastly underused by the average owner; mobile applications have yet to really take root in our lives. But forward thinking companies like Finland's VTT realise the value of having a screen in every pocket that they can communicate with, and are moving to use the ubiquitous cell phone in creatively commercial ways. Their latest project is a real-time public transport information system operating in two of Finland's major cities.  Read More

Spiderman 3 (Xbox 360)

May 22, 2007 Movie licensed games are typically horrible, and should be avoided at all costs. The precedent was set way back in 1982, when lengthy licensing negotiations left a single Atari programmer with just 5 weeks to conceive and develop the entire "E.T. the Extra-Terrestrial" game. Despite being widely regarded as the worst game ever made, it sold 1.5 million copies - making it the eighth best selling game for the Atari 2600. For obvious reasons, countless movies have been turned into games since 1982, and a mere few gems like Goldeneye 007 and Star Wars Episode 1: Pod Racer have emerged from the noise. Did the developers of Spiderman 3 get enough development time to deliver a polished game in time for the movie? Our Games Editor has the full story.  Read More

Geometry Wars: Evolved (Xbox 360)

May 22, 2007 Geometry Wars first appeared as a mini-game in Project Gotham Racing 2 for the Xbox, and much to the surprise of the developers, people loved it - enough to warrant a HD sequel on the Xbox 360. Geometry Wars: Evolved was the first game released on Xbox Live Arcade, and to this day remains the cheapest, and arguably, best game available on the service. Finally, Nintendo fans are set for a taste of the hellishly frantic action.  Read More

Eball sports simulator goes mobile and inflatable

May 18, 2007 You may recall our enthusiasm last year when we reported on eballgames and its development of an interface between a real ball and ball games – think of it as a CHI (Computer Human Interface) for any real world ball game and you’re close. Motion and speed sensors take your kick, throw or golf swing and play out the results on the big screen, for better or worse. The crowd will roar or express their disappointment, and the commentator gives you a pat on the back or a serve for missing. The ball goes into a net and is ready for the next player to have a go. It's simple, quick fun and it continually breaks records for drawing crowds wherever it is installed. Now the company has taken its VR sports simulator and developed it into a number of inflatable structures so the promotional killer-app can be quickly set up anywhere, indoors or outdoors. Eballgames is already working on many different sports and is keen to discuss development opportunities with interested parties. We see it as the ultimate Wii peripheral for kids that want to play ball games. Indeed, there’s plenty of opportunity for the development of remedial and skills development games using this technology.  Read More

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