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Electronics

Entertainment Weekly embeds video in print ad

The rise of the Internet has seen some pundits label print media as an increasingly obsolete medium whose death is imminent, but U.S. showbiz mag Entertainment Weekly, along with CBS, is attempting to bring magazines into the multimedia age by embedding a video player in a print ad promoting CBS’s fall TV lineup and Pepsi. Read More

Electronics

Vikuiti Rear Projection Film turns shop windows into very big screen TVs

Taking a stroll through your average city shopping precinct will see you bombarded with a plethora of advertising messages. Making their particular message cut through the visual noise can be a tough prospect for advertisers and plain old billboards and static signs just don’t seem to cut the mustard anymore. Those looking to grab people’s attention might want to take a look at 3M’s Vikuiti Rear Projection Film, which can be laminated onto transparent glass or plastic to act as an eye-catching rear projection screen.Read More

Architecture

World's largest LED screen to be built in (where else) Dubai

Dubai is set to be home to the world’s largest LED screen - a curved, 300ft+ tall monster that will be visible from a distance of just under 1 mile. The screen will make up the facade of the “Podium” skyscraper which will offer commercial and retail space across 35 floors of around 10,000 square feet each with over 50,000 square feet of parking space.Read More

Electronics

Flexible, lightweight, 1-millimeter thick, 125-inch plasma display

May 19, 2008 There’s at least one reason to look forward to the InfoComm 2008 conference in Las Vegas this June with next-generation large-screen display manufacturer Shinoda Plasma announcing plans to exhibit a flexible, 1-millimeter thick, 125-inch film-type prototype display that can be used as a curved or wrap-around screen. At a low-key unveiling on May 15, Shinoda Plasma announced plans to exhibit the 3 x 1 meter, (9 feet 10-inches x 3 feet 3-inches) plasma tube array (PTA) display, which consists of 3 seamlessly integrated 1 x 1 meter square sub-modules and offers a resolution of 960 x 360 and weighs in at 3.6 kilograms (8 lbs), or about 10 times less than a conventional plasma display. At the unveiling Shinodo Plasma also confirmed their intent to begin small-scale production of a 150-inch (3 x 2 meter) version this autumn. While digital signage and advertising applications are sure to be the main uses for the ultrathin displays, there are sure to be plenty of people wanting a display or two for the walls at home to avoid painting.Read More

Home Entertainment

Television 2.0 offering from Sezmi promises personalized, on-demand viewing

May 2, 2008 The way people watch, and indeed interact with their televisions is undergoing a fundamental shift - a shift from mass entertainment to a personalized, targeted, interactive entertainment (and advertising) platform. Sezmi Corporation (formerly known as Building B, Inc.) has seen the writing on the wall and is hoping to be a major player in what has been dubbed Television 2.0. The company has announced that it is commencing trials in pilot markets in preparation for commercial launch with broadband service providers and national retailers later this year. Read More

Health & Wellbeing

Samsung and adidas miCoach fitness phone

March 6, 2008 It is inevitable that one day our mobile phones will monitor the body’s key functions - ubiquitous usage of such a device moved closer this week when Samsung and Adidas announced the miCoach mobile phone. The miCoach comes with a stride sensor (pedometer) and heart rate monitor, enabling the phone’s software to monitor your workouts and advise/push you with a voice-simulating personal coach. Despite concepts from Nokia and Microsoft, and add ons from Kiwok and Alivetech , the miCoach is the first phone with heart rate functionality, so it is a milestone.Read More

Mobile Technology

SnapTell launch interactive camera phone marketing

November 16, 2007 Marketers are always looking for new ways to reach customers and the ongoing boom in mobile phones has seen mobile marketing become an important part of the mix. Now SnapTell, a provider of image-recognition-based mobile marketing solutions, has announced the release of its "Snap.Send.Get" solution that converts every camera phone into an opt-in marketing device. Snap.Send.Get enables consumers to obtain information with the snap of a photo while marketers, in the process, get to create a personalized and targeted brand conversation with their customers. The SnapTell solution works with all camera phones, using existing collateral and product packaging, thereby doing away with the need for special barcodes or additional software.Read More

Good Thinking

Smart video advertising at the petrol pump – rolling out in 115 countries globally

July 26, 2007 Pay-at-the-pump petrol is a great convenience for drivers, but it sucks profit away from the retailers who derive the majority of profit from convenience store sales. Petrol buyers are the perfect target for point-of-sale advertising – they’re already out of their car, and what’s another five dollars of snacks or coffee on top of a $50 fill-up? To combine the best of these scenarios and catch more of these disposable dollars, a global partnership between three market giants is about to target every petrol customer in 115 countries with a sophisticated video advertising campaign right at the pump, and it promises to change the gas station experience for good.Read More

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