Dubai is set to be home to the world’s largest LED screen - a curved, 300ft+ tall monster that will be visible from a distance of just under 1 mile. The screen will make up the facade of the “Podium” skyscraper which will offer commercial and retail space across 35 floors of around 10,000 square feet each with over 50,000 square feet of parking space.
May 19, 2008 There’s at least one reason to look forward to the InfoComm 2008 conference in Las Vegas this June with next-generation large-screen display manufacturer Shinoda Plasma
announcing plans to exhibit a flexible, 1-millimeter thick, 125-inch film-type prototype display that can be used as a curved or wrap-around screen. At a low-key unveiling on May 15, Shinoda Plasma announced plans to exhibit the 3 x 1 meter, (9 feet 10-inches x 3 feet 3-inches) plasma
tube array (PTA) display, which consists of 3 seamlessly integrated 1 x 1 meter square sub-modules and offers a resolution of 960 x 360 and weighs in at 3.6 kilograms (8 lbs), or about 10 times less than a conventional plasma display. At the unveiling Shinodo Plasma also confirmed their intent to begin small-scale production of a 150-inch (3 x 2 meter) version this autumn. While digital signage and advertising
applications are sure to be the main uses for the ultrathin displays, there are sure to be plenty of people wanting a display or two for the walls at home to avoid painting.
May 2, 2008 The way people watch, and indeed interact with their televisions
is undergoing a fundamental shift - a shift from mass entertainment to a personalized, targeted, interactive entertainment (and advertising
) platform. Sezmi Corporation (formerly known as Building B, Inc.) has seen the writing on the wall and is hoping to be a major player in what has been dubbed Television 2.0. The company has announced that it is commencing trials in pilot markets in preparation for commercial launch with broadband service providers and national retailers later this year.
March 6, 2008 It is inevitable that one day our mobile phones will monitor the body’s key functions - ubiquitous usage of such a device moved closer this week when Samsung and Adidas announced the miCoach
mobile phone. The miCoach comes with a stride sensor (pedometer) and heart rate monitor, enabling the phone’s software to monitor your workouts and advise/push you with a voice-simulating personal coach. Despite concepts from Nokia
, and add ons from Kiwok
, the miCoach is the first phone with heart rate functionality, so it is a milestone.
November 16, 2007 Marketers are always looking for new ways to reach customers and the ongoing boom in mobile phones has seen mobile marketing become an important part of the mix. Now SnapTell, a provider of image-recognition-based mobile marketing solutions, has announced the release of its "Snap.Send.Get" solution that converts every camera phone into an opt-in marketing device. Snap.Send.Get enables consumers to obtain information with the snap of a photo while marketers, in the process, get to create a personalized and targeted brand conversation with their customers. The SnapTell solution works with all camera phones, using existing collateral and product packaging, thereby doing away with the need for special barcodes or additional software.
September 27, 2007 Fledgling company Ad-Air
has announced plans to target airline passengers with enormous flight path ads at the world’s busiest airports. The first of its kind project will see digitally printed ad skins of 20,000 square meters (215,000 square feet) – that twice the size of London’s Trafalgar Square – placed within view of window seat passengers.
September 12, 2007 Inwindow Outdoor
has launched a large-format interactive video projection platform for retail storefront outdoor advertising. The new product utilizes larger than life images linked to sophisticated motion detecting Human Locator technology to allow displays to interact with passersby.
July 26, 2007 Pay-at-the-pump petrol is a great convenience for drivers, but it sucks profit away from the retailers who derive the majority of profit from convenience store sales. Petrol buyers are the perfect target for point-of-sale advertising – they’re already out of their car, and what’s another five dollars of snacks or coffee on top of a $50 fill-up? To combine the best of these scenarios and catch more of these disposable dollars, a global partnership between three market giants is about to target every petrol customer in 115 countries with a sophisticated video advertising campaign right at the pump, and it promises to change the gas station experience for good.
July 1, 2007 We admire people who have the consistent ability to think outside the square and the artist formerly known as Prince has a history of innovation, in not just his music. His latest stroke of business model remodelling genius is priceless because despite being guaranteed massive sales of his next album, he has decided to give the entire album away FREE inside a British Sunday newspaper, severely upsetting the music industry. The industry has only just begun to acknowledge how counter-productive its greed and lack of vision (e.g. suing its customers) has been, so it’s remarkable they cannot see the benefits of this incredibly savvy move.
UPDATED IMAGES June 30, 2007 We all know the keyboard and mouse are NOT the future of the computer human interface, and to be frank, we’re getting a bit sick of waiting for a replacement capable of generating critical mass. One device with the potential to play a role in the next generation interface, at least in the area of computer games, began shipping this month. Novint Technologies’ highly anticipated, award-winning Novint
Falcon game controller is now available in a special Limited Edition bundle. The Falcon is an entirely new type of 3D game interface that makes virtual objects and environments feel real. Replacing a computer mouse or joystick, the US$190 Falcon is, essentially a small robot that lets you feel shape, weight, texture, dimension, dynamics, 3D motion, and force effects when playing enabled games.