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World’s largest outdoor ads to target airline passengers

September 27, 2007 Fledgling company Ad-Air has announced plans to target airline passengers with enormous flight path ads at the world’s busiest airports. The first of its kind project will see digitally printed ad skins of 20,000 square meters (215,000 square feet) – that twice the size of London’s Trafalgar Square – placed within view of window seat passengers.  Read More

Inwindow Outdoor interactive storefront advertising
 Photo: Inwindow Outdoor (Copyright 20...

September 12, 2007 Inwindow Outdoor has launched a large-format interactive video projection platform for retail storefront outdoor advertising. The new product utilizes larger than life images linked to sophisticated motion detecting Human Locator technology to allow displays to interact with passersby.  Read More

The partnership between EK3, Microsoft and Dresser Wayne will see these targeted video adv...

July 26, 2007 Pay-at-the-pump petrol is a great convenience for drivers, but it sucks profit away from the retailers who derive the majority of profit from convenience store sales. Petrol buyers are the perfect target for point-of-sale advertising – they’re already out of their car, and what’s another five dollars of snacks or coffee on top of a $50 fill-up? To combine the best of these scenarios and catch more of these disposable dollars, a global partnership between three market giants is about to target every petrol customer in 115 countries with a sophisticated video advertising campaign right at the pump, and it promises to change the gas station experience for good.  Read More

The great newspaper giveaway ... and why the music industry is still brain-dead

July 1, 2007 We admire people who have the consistent ability to think outside the square and the artist formerly known as Prince has a history of innovation, in not just his music. His latest stroke of business model remodelling genius is priceless because despite being guaranteed massive sales of his next album, he has decided to give the entire album away FREE inside a British Sunday newspaper, severely upsetting the music industry. The industry has only just begun to acknowledge how counter-productive its greed and lack of vision (e.g. suing its customers) has been, so it’s remarkable they cannot see the benefits of this incredibly savvy move.  Read More

The Falcon Game Controller - with realistic force feedback

UPDATED IMAGES June 30, 2007 We all know the keyboard and mouse are NOT the future of the computer human interface, and to be frank, we’re getting a bit sick of waiting for a replacement capable of generating critical mass. One device with the potential to play a role in the next generation interface, at least in the area of computer games, began shipping this month. Novint Technologies’ highly anticipated, award-winning Novint Falcon game controller is now available in a special Limited Edition bundle. The Falcon is an entirely new type of 3D game interface that makes virtual objects and environments feel real. Replacing a computer mouse or joystick, the US$190 Falcon is, essentially a small robot that lets you feel shape, weight, texture, dimension, dynamics, 3D motion, and force effects when playing enabled games.  Read More

Game Advertising growing at 33% CAGR - more than any other medium

June 29, 2007 Computer games, be they console- or PC-based, elicit a level of involvement far beyond anything man’s ingenuity has previously created. The ability to produce an instantaneous and appropriate response to every action can generate a realism and intensity of connection waaay beyond the passive experience of watching television, or the audio wallpaper of radio, with a passion approaching that of procreation. This has not escaped the world’s most creative and influential minds (aka advertising creative directors) who see this as the ideal circumstance in which to deliver a message that will stay with us – gaming offers both a wonderful new way to interact with a brand, and an opportune time to tattoo a brand name on the psyche while the brain is open and engaged. Right now, household penetration of game consoles is approaching mainstream media status, yet the average monthly household advertising expenditure of the medium is less than 50 cents, compared to US$37 for broadcast TV. Is it any wonder then that this seriously under-leveraged advertising medium will grow at a compound annual growth rate (CAGR) of 33% until 2012, much higher than that of other major advertising media, including TV, radio, print, and the Internet.  Read More

Nintendo's DS system: wildly popular and achieving widespread market domination.

June 26, 2007 A Nintendo in every pocket? The phenomenally successful Nintendo DS handheld gaming console is comprehensively trouncing the more powerful Sony Playstation Portable (PSP) around the world - but nowhere is Nintendo mania more alive than in Japan, where on current sales and penetration figures, a key industry analysis firm has forecast that 89% of Japanese households will have a Nintendo DS by the year 2011. What a stunning figure!  Read More

Visa PayWave allows you to pay for your cab ride with a wave of your card.

June 13, 2007 For all the convenience of not carrying cash around, credit cards can still be a fairly cumbersome way to pay, particularly for small purcahses. Visa's PayWave system cuts the signature out of the process for transactions under $25; you simply wave your card at a sensor, wait for the green light and go. The system already has about 31,000 implementations in the United States and is now rolling out into New York taxicabs, where it will speed up the payment process.  Read More

Fatal1ty continues to build cyber-athlete profile

June 13, 2007 There are no really valid metrics for the sport of computer gaming, which encompasses multiple platforms, dozens of genres, thousands of titles and a billion regular participants, but all things considered, Johnathan Fatal1ty Wendel is unquestionably the world’s best gamer. The 26 year-old cyber-athlete turned professional in 1999 and has since won more pro comps and prize money than any other gamer, including 10 World titles on FIVE DIFFERENT GAMES. He has won 67% of all the competitions he has entered and been top three in 92% of them. Fatal1ty trains like an athlete at least eight hours a day, running and playing tennis and honing his reflexes, strategies and other requisite skills to ensure he remains the most visible and well remunerated cyber-athlete on the planet. In keeping with the cult of celebrity, Fatal1ty is now beginning to rub shoulders with iconic names in other fields. His latest exploits at Computex Taipei, where he won the final shootout with a scoreline of 74 to minus 3 will only add to the growing legend.  Read More

Internet Advertising Revenues Soar Again

June 7, 2007 Figures released by the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers today show that Internet advertising revenues continue to skyrocket, the tech wreck of six years ago just an insignificant correction. The 2007 first quarter revenues of US$4.9 billion represent a 26 percent increase over Q1 2006 at US$3.8 billion and a 2 percent increase over Q4 2006 at US$4.8 billion. “The continued growth of online ad revenues clearly illustrates marketers’ increased comfort with the extraordinary vitality and accountability of this medium,” commented IAB President and CEO Randall Rothenberg. “It reaches consumers with an unprecedented level of efficiency and measurability that provides marketers with actionable data. And the ever-changing landscape of new platforms and technologies that enrich interactive advertising guarantees that this growth trend will continue.”  Read More

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