Highlights from the 2014 LA Auto Show

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The OdMEx house concept sees a house built onto the back of a mobile billboard

Last year we looked at Adzookie (now Brainiacs From Mars), which will turn a house into a (house-shaped) billboard and pay the mortgage for a three-month period. As part of the "House Prototype" Design Competition for Baanlaesaun Fair 2011, Bangkok, Thailand-based design firm Apostrophy S (or 'S) has come up with a similar - yet different - advertising-centered housing option. Instead of turning a house into a billboard, this proposal turns a billboard into a house.  Read More

Bus shelters across the UK will smell like baked potatoes, thanks to a new advertising cam...

With the assistance of signage suppliers JCDecaux, McCain - makers of a variety of oven-cooked potato products - have come up with a novel advertising campaign to promote their ready-baked baked potatoes. Bus shelters in cities across the UK are to be fitted with smell-emitting advertisements designed to mimic the aroma of a slow-baked potato.  Read More

Promoters have driven a Twisted Metal-style ice cream truck into the middle of the desert ...

This Valentine's Day won't just mark the time of year when people the world over scramble for heart-shaped candy and restaurant reservations – it's also the release date for the highly-anticipated Twisted Metal video game on the Playstation 3. The game features crazy vehicles decked out with weapons all trying to destroy each other, so what better way to promote the occasion than by unloading a machine gun into an ice cream truck like one featured in the game? Rather than just doing it themselves, however, the promoters of the game have set up ShootMyTruck.com, a website that will let users take a shot at the truck remotely using their computers.  Read More

Alpha Bank City Day celebration show in Moscow (Photo: Christie)

So how do you show off the fact that you are Russia's largest private bank and at the same time curry a little favor with Moscow's ruling elite? You entertain 800,000 Muscovites with a world-record 25,500 square meter (275,000 sq. ft.) audio-visual projection show to celebrate Moscow City Day, of course.  Read More

The cover of Moosejaw's winter catalog

Here's an unlikely recipe for successfully spicing up a winter clothes catalog – make the models lose their clothes, or to be more exact, allow your clients to see what is hiding underneath the bulky winter garments. The X-Ray augmented reality app by clothing retailer Moosejaw does exactly that. It uses your mobile device's camera and some augmented reality trickery to grant you X-ray vision, as you scan both female and male models' bodies in the catalog. All you have to do is position your device over the catalog pages.  Read More

The Price Check by Amazon App is creating a storm in the retail industry

Online retailing leader Amazon is to make a compelling offer this coming Saturday – use their smartphone app to compare prices, and they'll effectively pay you $5 to walk out of the store. It is an historic move in the evolution of retail sales. As smart phone penetration heads for ubiquity, the price comparison app might go mainstream quite quickly from here. For the customer, it means getting accurate comparison information before a purchase. For the shopping app provider it means an opportunity to make a bid on a customer's patronage at the time- and point-of-sale, inside a competitor's bricks and mortar, at the same time as creating a marketing intelligence tool par excellence. A bold move indeed.  Read More

On a scale of 1 to 5, how much retouching would you say was applied to the left-hand image...

Even though we know that the photos we see of models and celebrities are retouched, many of us nonetheless can’t help but think “Yeah, but even without that little bit of airbrushing, that person still looks way better than me.” For most people, such thoughts are merely a little bit humbling. For others, however, they can lead to Body Dysmorphic Disorder, eating disorders, or severely-low self-esteem – all of which can in turn have very serious consequences, including death. Perhaps if those people knew just how retouched that one photo of Mila Kunis or Ryan Gosling was, however, they might realize how much of a lie it really represented. That’s why researchers at New Hampshire’s Dartmouth College are proposing a system that objectively assesses the extent of changes made to a photograph, then displays that amount as a number rating on the published photo.  Read More

EEG brainwave headsets have potential applications ranging from medicine to gaming and mar...

Until recently a purely lab based technology, brainwave (electroencephalograph or EEG) headsets are trickling into the marketplace in a number of different guises. But what exactly do these devices do, how do they differ from each other and - with potential applications ranging from medicine to gaming and market research – who will use them and for what purpose? Dr. Max Sutherland takes a closer look.  Read More

The 'sponsored screensavers' on the Kindle with Special Offers

If an advertiser offered you a one-off US$25 payment in return for being exposed to advertising, would you take it? That’s essentially the deal being offered by Amazon with its new ad-supported Kindle. The device is the same as Amazon’s third-generation, Wi-Fi only Kindle but retails for $25 less and comes with “special offers” and, apparently not wanting to scare people off with that dirty word advertising, “sponsored screensavers.” Ads won’t interrupt your reading, but will act as the device’s full screen screensaver and will also appear along the bottom of the home screen.  Read More

Adzookie will pay the home-owner's mortgage for the time that the house remains painted (I...

Adzookie's "Paint my house" scheme is an innovative – if unsubtle – approach to advertising that brings new meaning to the notion of having loud neighbors. In return for painting an entire US home with a billboard-sized advert, Adzookie will pay the home-owner's mortgage for the three-month period the house is contracted to remain painted, with the option to extend the contract for up to a year. The entire exterior is painted excepting the roof, and if the contract is canceled by Adzookie or the home-owner during the contract period they will paint the house back to its original colors.  Read More

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