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— Good Thinking

OdMEx concept: the billboard house that generates an income

By - February 19, 2012 11 Pictures
Last year we looked at Adzookie (now Brainiacs From Mars), which will turn a house into a (house-shaped) billboard and pay the mortgage for a three-month period. As part of the "House Prototype" Design Competition for Baanlaesaun Fair 2011, Bangkok, Thailand-based design firm Apostrophy S (or 'S) has come up with a similar - yet different - advertising-centered housing option. Instead of turning a house into a billboard, this proposal turns a billboard into a house. Read More

Spud-scented bus shelters are ads for the nose

With the assistance of signage suppliers JCDecaux, McCain - makers of a variety of oven-cooked potato products - have come up with a novel advertising campaign to promote their ready-baked baked potatoes. Bus shelters in cities across the UK are to be fitted with smell-emitting advertisements designed to mimic the aroma of a slow-baked potato. Read More
— Games

Shoot a real machine gun at a real Twisted Metal truck using your computer

By - February 13, 2012 2 Pictures
This Valentine's Day won't just mark the time of year when people the world over scramble for heart-shaped candy and restaurant reservations – it's also the release date for the highly-anticipated Twisted Metal video game on the Playstation 3. The game features crazy vehicles decked out with weapons all trying to destroy each other, so what better way to promote the occasion than by unloading a machine gun into an ice cream truck like one featured in the game? Rather than just doing it themselves, however, the promoters of the game have set up ShootMyTruck.com, a website that will let users take a shot at the truck remotely using their computers. Read More
— Electronics

Augmented reality app lets you see through catalog models' clothing

By - December 13, 2011 5 Pictures
Here's an unlikely recipe for successfully spicing up a winter clothes catalog – make the models lose their clothes, or to be more exact, allow your clients to see what is hiding underneath the bulky winter garments. The X-Ray augmented reality app by clothing retailer Moosejaw does exactly that. It uses your mobile device's camera and some augmented reality trickery to grant you X-ray vision, as you scan both female and male models' bodies in the catalog. All you have to do is position your device over the catalog pages. Read More
— Good Thinking

Amazon makes a move which could fundamentally change retail sales

By - December 8, 2011 1 Picture
Online retailing leader Amazon is to make a compelling offer this coming Saturday – use their smartphone app to compare prices, and they'll effectively pay you $5 to walk out of the store. It is an historic move in the evolution of retail sales. As smart phone penetration heads for ubiquity, the price comparison app might go mainstream quite quickly from here. For the customer, it means getting accurate comparison information before a purchase. For the shopping app provider it means an opportunity to make a bid on a customer's patronage at the time- and point-of-sale, inside a competitor's bricks and mortar, at the same time as creating a marketing intelligence tool par excellence. A bold move indeed. Read More
— Good Thinking

Proposed rating system would indicate how much photos have been retouched

By - November 29, 2011 1 Picture
Even though we know that the photos we see of models and celebrities are retouched, many of us nonetheless can’t help but think “Yeah, but even without that little bit of airbrushing, that person still looks way better than me.” For most people, such thoughts are merely a little bit humbling. For others, however, they can lead to Body Dysmorphic Disorder, eating disorders, or severely-low self-esteem – all of which can in turn have very serious consequences, including death. Perhaps if those people knew just how retouched that one photo of Mila Kunis or Ryan Gosling was, however, they might realize how much of a lie it really represented. That’s why researchers at New Hampshire’s Dartmouth College are proposing a system that objectively assesses the extent of changes made to a photograph, then displays that amount as a number rating on the published photo. Read More
— Electronics Feature

Using our brains: Neuromarketing, no-hands gaming and the arrival of the EEG headset

Until recently a purely lab based technology, brainwave (electroencephalograph or EEG) headsets are trickling into the marketplace in a number of different guises. But what exactly do these devices do, how do they differ from each other and - with potential applications ranging from medicine to gaming and market research – who will use them and for what purpose? Dr. Max Sutherland takes a closer look. Read More
— Mobile Technology

Amazon introduces cut-price, ad-supported Kindle with Special Offers

By - April 11, 2011 6 Pictures
If an advertiser offered you a one-off US$25 payment in return for being exposed to advertising, would you take it? That’s essentially the deal being offered by Amazon with its new ad-supported Kindle. The device is the same as Amazon’s third-generation, Wi-Fi only Kindle but retails for $25 less and comes with “special offers” and, apparently not wanting to scare people off with that dirty word advertising, “sponsored screensavers.” Ads won’t interrupt your reading, but will act as the device’s full screen screensaver and will also appear along the bottom of the home screen. Read More

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