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Environment

Air-purifying billboard does the work of 1,200 trees

Billboards could do more than just advertise, if scientists at the University of Engineering and Technology (UTEC) in Peru have their way. While UTEC's earlier billboard produced drinkable water, its latest creation scrubs the air free of pollutants. According to the team, a single billboard can do the work of 1,200 trees, purifying 100,000 cubic meters (3.5 million cubic feet) of air daily in crowded cities. Read More

Coca Cola uses the sun to cool drinks

In the town of Aipir, Colombia, the temperature can often get as high as 45ºC (113ºF), yet few of the residents have a reliable source of electricity. So, pulling an ice-cold beverage out of the fridge isn't really an option. Coca Cola and the Leo Burnett Colombia advertising agency therefore devised a "Bio Cooler" for the town – it reportedly chills cans of Coke, without using electricity. Read More

Computers

Can a computer identify your urban tribe?

Whether it's fashion, a favorite football team, or a certain kind of music, humans seem to enjoy being considered part of a larger group, and often self-identify as such. With this in mind, students from the UCSD (University of California, San Diego) Jacobs school of Engineering are currently developing a computer algorithm that can deduce from an image whether you're a goth, surfer, hipster, or biker. Read More

Automotive

Willie bus concept plasters public transport with LCD billboards

Anyone that's been to Las Vegas and caught a glimpse of the "Hot Babes" billboard circling around the city knows that vehicle advertising can be effective ... at least at grabbing your attention. A new bus concept by designer Tad Orlowski puts a more modern spin on the idea, integrating large LCDs on the broad sides of the bus. The screens can display a variety of information, including paid advertising, bus information and TV coverage. Read More

Creative British Airways billboard identifies planes that fly overhead

In the end, the ultimate goal of advertising is to get customers to remember and ultimately purchase a product or service. However, the simple goal doesn't mean the journey to it can't be a little more creative. British Airways is taking this to heart with its new billboard that actually identifies its planes as they fly over it. Read More

Telecommunications

City of London clamps down on snooping recycle bins

We first reported on Renew's recycling bins with integrated display screens back in February, 2012. Though at the time these were spun as benevolent information-imparting godsends, as Gizmag readers noted it was always on the cards that they would be used for advertising – reportedly 95 percent of the time, it turns out. However, in recent days it has emerged that Renew has kitted out 12 of its bins with technology that allows it to detect the smartphones of passers by, and potentially target ads accordingly. Today the City of London asked Renew to stop using the tracking technology.Read More

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