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— Computers

Can a computer identify your urban tribe?

By - December 22, 2013 5 Pictures
Whether it's fashion, a favorite football team, or a certain kind of music, humans seem to enjoy being considered part of a larger group, and often self-identify as such. With this in mind, students from the UCSD (University of California, San Diego) Jacobs school of Engineering are currently developing a computer algorithm that can deduce from an image whether you're a goth, surfer, hipster, or biker. Read More
— Automotive

Willie bus concept plasters public transport with LCD billboards

By - December 17, 2013 7 Pictures
Anyone that's been to Las Vegas and caught a glimpse of the "Hot Babes" billboard circling around the city knows that vehicle advertising can be effective ... at least at grabbing your attention. A new bus concept by designer Tad Orlowski puts a more modern spin on the idea, integrating large LCDs on the broad sides of the bus. The screens can display a variety of information, including paid advertising, bus information and TV coverage. Read More
— Telecommunications

City of London clamps down on snooping recycle bins

By - August 12, 2013 1 Picture
We first reported on Renew's recycling bins with integrated display screens back in February, 2012. Though at the time these were spun as benevolent information-imparting godsends, as Gizmag readers noted it was always on the cards that they would be used for advertising – reportedly 95 percent of the time, it turns out. However, in recent days it has emerged that Renew has kitted out 12 of its bins with technology that allows it to detect the smartphones of passers by, and potentially target ads accordingly. Today the City of London asked Renew to stop using the tracking technology. Read More
— Robotics

Adverts with eyes know when you're watching ... and they're already here

By - July 16, 2013 1 Picture
Though facial recognition software has been in our homes for some time (having been a feature in Picasa and iPhoto since 2009), the prospect of being the unwitting subject of similar technology while out and about is an alien one. That could be about to change thanks to the announcement of OptimEyes, a system designed to be fitted to digital advertising hoardings in Europe to gauge just who is paying attention. Read More

Molson's beer fridge that only Canadians can open

A fridge full of free beer sounds like a great thing to find sitting on a street corner, but what if you needed a Canadian to open it? That was the puzzle posed by the Rethink advertising agency on behalf of Canada’s Molson brewery. This northern spring, Rethink set up red fridges at various locations around Europe that would only open if a Canadian passport was inserted. Read More
— Electronics

Like Machine exchanges Pepsi for Facebook thumbs

By - May 31, 2013 8 Pictures
How much is a Facebook Like worth? To you, probably nothing, with updates or comments receiving numerous Likes making no difference to your life. For brands, it's different. Each Facebook Like is another notch on the bedpost, with a real person having publicly stated that they like this company so much they don't care who knows it. The Facebook users liking brands usually don't get anything for their free promotional efforts, but Pepsi has changed that with the introduction of Pepsi: The Like Machine. Read More

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