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Vitamilk's 'Dead batteries for Dead Batteries' charging wall

Thai soymilk company Vitamilk has rolled out a rather interesting advertising vehicle in the form of a large signboard that takes "dead" batteries and squeezes enough extra power out of them to charge smartphones.  Read More

It turns out some of Renew's electronic recycling bins have been keeping tabs on passers b...

We first reported on Renew's recycling bins with integrated display screens back in February, 2012. Though at the time these were spun as benevolent information-imparting godsends, as Gizmag readers noted it was always on the cards that they would be used for advertising – reportedly 95 percent of the time, it turns out. However, in recent days it has emerged that Renew has kitted out 12 of its bins with technology that allows it to detect the smartphones of passers by, and potentially target ads accordingly. Today the City of London asked Renew to stop using the tracking technology.  Read More

City dwellers will soon by under the watchful gaze of digital ad hoardings (Photo: Shutter...

Though facial recognition software has been in our homes for some time (having been a feature in Picasa and iPhoto since 2009), the prospect of being the unwitting subject of similar technology while out and about is an alien one. That could be about to change thanks to the announcement of OptimEyes, a system designed to be fitted to digital advertising hoardings in Europe to gauge just who is paying attention.  Read More

Rethink set up red fridges around Europe that only Canadian passports would open

A fridge full of free beer sounds like a great thing to find sitting on a street corner, but what if you needed a Canadian to open it? That was the puzzle posed by the Rethink advertising agency on behalf of Canada’s Molson brewery. This northern spring, Rethink set up red fridges at various locations around Europe that would only open if a Canadian passport was inserted.  Read More

Pepsi: The Like Machine is a vending machine which doles out cans of pop to those willing ...

How much is a Facebook Like worth? To you, probably nothing, with updates or comments receiving numerous Likes making no difference to your life. For brands, it's different. Each Facebook Like is another notch on the bedpost, with a real person having publicly stated that they like this company so much they don't care who knows it. The Facebook users liking brands usually don't get anything for their free promotional efforts, but Pepsi has changed that with the introduction of Pepsi: The Like Machine.  Read More

Each date of the Hälssen & Lyon tea calendar is printed on a thin square of compressed tea...

Calendars are one of the oldest means of advertising in the world, and it's still standard practice for big companies to send out calendars to business partners and clients. However, they're normally made of paper and covered with the brand logo and pictures of the company's products. German tea producer Hälssen & Lyon decided to do something a little different by creating what's billed as the world's first tea calendar.  Read More

The Glad Company recently experimented with a combination tent and garbage bag, known as t...

Outdoor music festivals are notorious for a lot of things, one of the biggest being the amount of garbage left behind by the concert-goers. In an effort to get music fans to clean up after themselves, while also providing them with half-decent temporary shelter, the Glad Company recently experimented with a combination tent/big garbage bag, known as the Glad Tent.  Read More

The Billboard House is a simple home built onto the back of a billboard in Mexico City to ...

Last year, we saw an interesting concept for the OdMEx, an enormous mobile home with a billboard on the side, on which occupants could sell advertising space for some extra income. Mexican paper company Scribe recently funded a similarly-styled house, but with a much different goal. The Billboard House is a simple home built onto the back of a billboard in Mexico City to temporarily house an artist while she works on a new hand-painted advertisement.  Read More

The University of Engineering and Technology and MAYO-DRAFT FCB have constructed an advert...

The University of Engineering and Technology (UTEC) in Lima, Peru has partnered with advertising agency MAYO-DRAFT FCB to create an advertising billboard that grabs moisture from the desert air and converts it into filtered drinking water.  Read More

Developed for Big Boss Brewing, the Beercade machine is a fighting game that takes cups in...

Video games and beer have been a time-honored combination ever since the first bar installed a Pong machine. We've seen both standard and racing-style arcade machines with kegs built right into them, but never one that actually rewards gaming skill with a tasty beverage. That's where the Beercade comes in. Developed for Big Boss Brewing, the Beercade machine is a fighting game that takes cups instead of quarters and dispenses free beer to the winning player.  Read More

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