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— Environment

Air-purifying billboard does the work of 1,200 trees

By - May 6, 2014 1 Picture
Billboards could do more than just advertise, if scientists at the University of Engineering and Technology (UTEC) in Peru have their way. While UTEC's earlier billboard produced drinkable water, its latest creation scrubs the air free of pollutants. According to the team, a single billboard can do the work of 1,200 trees, purifying 100,000 cubic meters (3.5 million cubic feet) of air daily in crowded cities. Read More
— Computers

Can a computer identify your urban tribe?

By - December 22, 2013 5 Pictures
Whether it's fashion, a favorite football team, or a certain kind of music, humans seem to enjoy being considered part of a larger group, and often self-identify as such. With this in mind, students from the UCSD (University of California, San Diego) Jacobs school of Engineering are currently developing a computer algorithm that can deduce from an image whether you're a goth, surfer, hipster, or biker. Read More
— Automotive

Willie bus concept plasters public transport with LCD billboards

By - December 17, 2013 7 Pictures
Anyone that's been to Las Vegas and caught a glimpse of the "Hot Babes" billboard circling around the city knows that vehicle advertising can be effective ... at least at grabbing your attention. A new bus concept by designer Tad Orlowski puts a more modern spin on the idea, integrating large LCDs on the broad sides of the bus. The screens can display a variety of information, including paid advertising, bus information and TV coverage. Read More
— Telecommunications

City of London clamps down on snooping recycle bins

By - August 12, 2013 1 Picture
We first reported on Renew's recycling bins with integrated display screens back in February, 2012. Though at the time these were spun as benevolent information-imparting godsends, as Gizmag readers noted it was always on the cards that they would be used for advertising – reportedly 95 percent of the time, it turns out. However, in recent days it has emerged that Renew has kitted out 12 of its bins with technology that allows it to detect the smartphones of passers by, and potentially target ads accordingly. Today the City of London asked Renew to stop using the tracking technology. Read More
— Robotics

Adverts with eyes know when you're watching ... and they're already here

By - July 16, 2013 1 Picture
Though facial recognition software has been in our homes for some time (having been a feature in Picasa and iPhoto since 2009), the prospect of being the unwitting subject of similar technology while out and about is an alien one. That could be about to change thanks to the announcement of OptimEyes, a system designed to be fitted to digital advertising hoardings in Europe to gauge just who is paying attention. Read More
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