Photokina 2014 highlights

Adidas

The Brazuca World Cup match ball being tested in a wind tunnel (Photo: NASA's Ames Researc...

Under the guise of World Cup fever, scientists across the globe are seizing the opportunity to examine the aerodynamic properties of what will in all likelihood be the most talked-about object on a global scale over the coming weeks, the 2014 World Cup match ball. The ball, lovingly named Brazuca by the Brazilian people, is the product of a significant amount of research and money aimed at creating the ultimate centerpiece for one of the greatest sporting competitions on Earth.  Read More

Adidas is tight-lipped on the sensors and algorithms its Smart Ball uses, but says it can ...

It was back in 2007 that Adidas first explored the potential of an intelligent football. In the time since, it has continued to smarten up sports performance with heart-monitoring phones, fitness tracking watches and intelligent football boots. Now, just as the globe turns its focus to next month's World Cup in Brazil, it has unveiled the miCoach Smart Ball, a soccer ball with built-in sensors to track everything from the power of your strike to the finesse of your free kick.  Read More

The new photo print app from Adidas will let you print your own photos on your sneakers

What could possibly go wrong? Adidas is preparing to release a smartphone app that takes your favourite photos and maps them onto a pair of sneakers, which you can then order. The example shoes actually look pretty sweet, but personally I'm looking forward to seeing the worst designs the public will have to offer.  Read More

Adidas' new Climachill fabric gives athletes a cool-down

The sports apparel market has no shortage of solutions for cold weather, with waterproof-breathable materials, advanced natural and synthetic insulations, and battery powered heat among them. But athletes have fewer options in hot, humid weather: take off clothing, get a cold headband/cloth, or stop exercising and find an air conditioner or pool. Adidas offers one more. Its new Climachill fabric combines several cooling elements to keep athletes more comfortable during hot summer sessions.  Read More

The EUR 300 Samba PrimeKnit (top left) will be released on Monday, March 17, 2014. No pric...

Last week Adidas announced a radical knitted football boot, the Samba Primeknit (top left), but in an announcement today, the company has gone one massive step further by combining the boot and sock into what it believes will be the football boot of the future. While acknowledging the boot/sock Primeknit FS (top right) is a concept model, it plans to release the all-in-one hybrid later this year. Adidas claims the hybrid design provides a bespoke lightweight barefoot-like second-skin with vastly improved “feel” and a perfect fit from toe to calf.  Read More

Adidas just announced the miCoach Smart Run, a touchscreen smartwatch with a heart monitor...

It looks like the early smartwatches have been split into two camps. On one hand, we have watches like the Galaxy Gear and Pebble that aim, with varying degrees of success, to put basic smartphone features on your wrist. Then we have wearable fitness trackers that are gradually sprouting screens and becoming more like those straightforward smartwatches. Today Adidas added to that list with one of the smartest fitness watches to date, the miCoach Smart Run.  Read More

Adidas recently revealed its new Springblade running shoes, which feature angled elastic b...

Athletes are always looking for equipment that can give them an edge, and for runners, that means shoes that can launch them ahead with minimal energy. In the past, most shoe companies have produced shoes with flexible mid-soles that help the wearer push off of the ground more easily, but some recent footwear from Adidas might take that concept to a new level. The aptly-named Adidas Springblade uses angled elastic blades on the soles to quickly propel the wearer forward as if they had springs on their feet.  Read More

adidas produced 50,000 t-shirts using the resourse-saving DryDye process in Q2 2012

Textiles are a resource-heavy business. In an effort to reduce water consumption, energy use and a need for chemicals, adidas created the DryDye technology, which uses pressurized CO2 in place of water to dye t-shirts and other garments.  Read More

British Olympic cyclist Sir Chris Hoy turns up the heat on his 'hot pants'

Before competing, professional cyclists jump on a trainer and ride to warm-up, but muscles can lose this heat if there's a time delay between the warm-up and the start of the race. In an effort to plug this gap and gain the tiny advantage that's so critical in top-level sport, adidas has created ADIPOWER muscle warming garments - a pair of track pants with a battery-powered heater, helps keep muscles at the right temperature.  Read More

The adizero f50 football boot from adidas

For a long time, the technological advances in footwear were limited to lighter and more durable materials, and improved support and comfort. But the miniaturization of electronics and wireless technology is opening up the possibilities for extending the capabilities of the humble shoe. With sports men and women striving to find even the tiniest advantage over their opponents, sports footwear is generally the place to look for the latest advances in footwear as evidenced by the latest offering from adidas. The company describes its new adizero f50 football boot, (or soccer boot depending on your location), as a “football boot with a brain.”  Read More

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