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Adidas


— Environment

Adidas uses ocean trash to make footwear – and a statement

By - July 7, 2015 2 Pictures

The world’s oceans are in peril due to a combination of pollution, overfishing and climate change. Recently, the Alfred-Wegener-Institut, a German center for polar and marine research, sent out a strong warning about fundamental changes that are occurring in those ecosystems. But awareness is growing and the fight to preserve the oceans has found an ally in Adidas, which has teamed with conservation group Parley for the Oceans to create footwear made with trash harvested from the ocean.

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— Science

The surprising aerodynamics behind the Brazuca World Cup football

By - June 17, 2014 3 Pictures
Under the guise of World Cup fever, scientists across the globe are seizing the opportunity to examine the aerodynamic properties of what will in all likelihood be the most talked-about object on a global scale over the coming weeks, the 2014 World Cup match ball. The ball, lovingly named Brazuca by the Brazilian people, is the product of a significant amount of research and money aimed at creating the ultimate centerpiece for one of the greatest sporting competitions on Earth. Read More
— Sports

Adidas miCoach Smart Ball tracks your striking power and finesse

By - May 28, 2014 18 Pictures
It was back in 2007 that Adidas first explored the potential of an intelligent football. In the time since, it has continued to smarten up sports performance with heart-monitoring phones, fitness tracking watches and intelligent football boots. Now, just as the globe turns its focus to next month's World Cup in Brazil, it has unveiled the miCoach Smart Ball, a soccer ball with built-in sensors to track everything from the power of your strike to the finesse of your free kick. Read More

Adidas to begin printing custom photos onto your sneakers

What could possibly go wrong? Adidas is preparing to release a smartphone app that takes your favourite photos and maps them onto a pair of sneakers, which you can then order. The example shoes actually look pretty sweet, but personally I'm looking forward to seeing the worst designs the public will have to offer. Read More
— Sports

Adidas' metallic Climachill apparel cools athletes in hot conditions

By - April 15, 2014 11 Pictures
The sports apparel market has no shortage of solutions for cold weather, with waterproof-breathable materials, advanced natural and synthetic insulations, and battery powered heat among them. But athletes have fewer options in hot, humid weather: take off clothing, get a cold headband/cloth, or stop exercising and find an air conditioner or pool. Adidas offers one more. Its new Climachill fabric combines several cooling elements to keep athletes more comfortable during hot summer sessions. Read More
— Sports

Evolution of the football boot continues with Adidas' knitted boot/sock hybrid

By - March 13, 2014 26 Pictures
Last week Adidas announced a radical knitted football boot, the Samba Primeknit (top left), but in an announcement today, the company has gone one massive step further by combining the boot and sock into what it believes will be the football boot of the future. While acknowledging the boot/sock Primeknit FS (top right) is a concept model, it plans to release the all-in-one hybrid later this year. Adidas claims the hybrid design provides a bespoke lightweight barefoot-like second-skin with vastly improved “feel” and a perfect fit from toe to calf. Read More
— Smartwatches

Adidas gets in on the smartwatch action with the miCoach Smart Run

By - October 16, 2013 3 Pictures
It looks like the early smartwatches have been split into two camps. On one hand, we have watches like the Galaxy Gear and Pebble that aim, with varying degrees of success, to put basic smartphone features on your wrist. Then we have wearable fitness trackers that are gradually sprouting screens and becoming more like those straightforward smartwatches. Today Adidas added to that list with one of the smartest fitness watches to date, the miCoach Smart Run. Read More
— Sports

Adidas Springblade running shoes put a spring in your step

By - June 27, 2013 17 Pictures
Athletes are always looking for equipment that can give them an edge, and for runners, that means shoes that can launch them ahead with minimal energy. In the past, most shoe companies have produced shoes with flexible mid-soles that help the wearer push off of the ground more easily, but some recent footwear from Adidas might take that concept to a new level. The aptly-named Adidas Springblade uses angled elastic blades on the soles to quickly propel the wearer forward as if they had springs on their feet. Read More
— Sports

British Olympic cyclists prep for race with ADIPOWER "Hot Pants"

By - July 30, 2012 3 Pictures
Before competing, professional cyclists jump on a trainer and ride to warm-up, but muscles can lose this heat if there's a time delay between the warm-up and the start of the race. In an effort to plug this gap and gain the tiny advantage that's so critical in top-level sport, adidas has created ADIPOWER muscle warming garments - a pair of track pants with a battery-powered heater, helps keep muscles at the right temperature. Read More
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