TAG Heuer’s MERIDIIST mobile communication instrument

September 6, 2008 TAG Heuer is best known for its exclusive watches and involvement in time-keeping and sponsorship of elite sporting events, so it’s a logical step for the company to move into the mobile telephone area now that a lot of people are dispensing with their wristwatch and monitoring the hour of day with their phone. The result is the MERIDIIST, a communication instrument that is the culmination of all the company’s experience and “the complete modern expression of everything for which TAG Heuer stands”. Apart from top-shelf everything, a stunning visual impact, master craftsmanship, remarkable battery life and superb acoustics, it’s just like any other mobile phone. Oh, except for the dual display screens and the TAG Heuer switch, which allow for discreet checking of the time and call management in meetings, and then there’s the …

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