TAG Heuer’s MERIDIIST mobile communication instrument

TIME FOR EXPERIENCE Without the necessary experience, the perfect communication instrument would only ever remain a concept. This is why TAG Heuer is the only company that could have brought the idea of the MERIDIIST to realisation. It is the latest addition to a lineage that includes the Formula 1, Monaco, Grand Carrera and SLR Chronograph, each one a masterpiece of design and manufacturing.

This remarkable history of achievement is built, more than anything else, on the understanding of and respect for the DNA that runs through each successive member of the TAG Heuer family. Its strands include:

- The pursuit of unprecedented precision, as witnessed by the TAG Heuer instruments which were the first to record time in increments of 1/10th, 1/100th, 1/1,000th of a second in wristwatches, and 1/10,000th of a second in timekeeping

- An innovative approach that has redefined the fields in which TAG Heuer has operated, from the oscillating pinion, patented in 1886 and now at the heart of virtually every contemporary mechanical chronograph, to the Monaco V4, with its movement comprised of driving-belts and ball-bearings, which astonished the watchmaking world upon its presentation in 2004

Now, in the MERIDIIST, these strands have come together to create a product that remains true to the spirit and heritage of TAG Heuer, as we widen our scope from horology to take in communication, ensuring in the process that the bar for the standard of instruments in this new field is emphatically and irrevocably raised.

TIME FOR WOMEN An instrument that boasts consummate craftsmanship and perfect functionality should leave a spectacular visual and tactile impression. This comes as standard with the MERIDIIST, due to its classically influenced yet utterly modern design, and the sheer quality of its materials. But for the woman who appreciates and demands the highest levels of glamour and beauty, the MERIDIIST also comes in a model graced with 2,256 diamonds totalling 6.54 carats, becoming in this incarnation an object of breathtaking rarity and desirability. The timelessness of diamonds makes this model a sign not only of beauty and joy but also of elegance and integrity. As a result, this MERIDIIST is the most appropriate instrument yet to be conceived as a medium for communications of great importance, from the passionate text message to the call that seals the big business deal. Before and after the time when that call is made, it is equally at home in the handbag or the briefcase, an eternal object that transcends passing trends, representing the unique and exceptional character of its user.

TIME FOR COMMUNICATION The ideals of purity and permanence that inform the design of the MERIDIIST are intrinsically linked to its functionality as a communication instrument, which has been honed to provide unsurpassable service, and streamlined in response to the specific needs of its owner. For example, using the MERIDIIST ensures the best reception possible, as its antenna is twice as sensitive as other radio standard-compliant products; exceptional battery life allows for 28 days of stand-by power or 7 hours of continuous talk time.

As a distinctive touch, the MERIDIIST features the aforementioned dual-function TAG Heuer switch, designed for the needs of the executive in important business meetings: with a touch of this switch a polite call rejection message is issued; it also illuminates the unique time display mounted at the top of the MERIDIIST, and switches the direction from which the time can be viewed. This dual display offers the user a new level of refinement in their manner of viewing the time and addressing incoming calls.

...continued