TAG Heuer’s MERIDIIST mobile communication instrument

Each material used in the MERIDIIST brings a distinct and irreplaceable value to the finished product, while their provenance creates echoes with TAG Heuer’s legacy. Its 316L steel allows for perfect polished mirror surfaces, as well as being corrosion-resistant and hypoallergenic. The display front is made from unscratchable 60.5 carat sapphire glass, combining exceptional light transmissivity with great stability in all thermodynamic conditions. Both the steel and the glass present examples of how the MERIDIIST embodies the most prestigious materials used in horology.

Our designers have invested all of their flair and expertise ?into envisioning a communication instrument that bears the classic, unmistakeable hallmarks of TAG Heuer. The MERIDIIST refers visually to the Monaco series of chronographs, which attained iconic status on the wrist of Steve McQueen in the film Le Mans, adding subtle yet dynamic curvature to the angularity and bold sharpness of the wristwatch to create a new design classic.

In total, 430 avant-garde components go together to create the MERIDIIST, resulting in a heightened level of technological sophistication that exceeds even that of our chronographs. As a result, each individual instrument must be assembled by a skilled artisan. This level of craftsmanship shines through the finished product, so that the MERIDIIST gives the unmistakeable satisfaction that can only be derived from ?the most premium of products. The excellence of the finished product is guaranteed through the partnership of TAG Heuer, throughout the development of the MERIDIIST, with Modelabs, a mobile communication development company comprised, like TAG Heuer, of a small and dedicated team of experts in their field.

TIME FOR INNOVATION To have time in your hand is to have the freedom to stand apart from the crowd, and that freedom is the reserve of individuals who are bold enough to take chances. These are the individuals for whom the MERIDIIST is designed: personalities who understand and empathise with TAG Heuer’s commitment to setting the agenda.

The MERIDIIST is the first item of its kind to be engineered by Swiss watchmakers, making it the instigator of a new tradition, bringing craftsmanship and heritage to a field characterised by the transient and ephemeral. Indeed the MERIDIIST opens up the possibility – for the first time – of a communication instrument that could be thought of as timeless.

And as well as embodying the spirit of innovation, the MERIDIIST incorporates a multitude of technical features that break new ground. Unique to the MERIDIIST is the secondary screen that displays the time, illuminated by a specially developed OLED (Organic Light-Emitting Diode). Indeed, a host of new production processes have been inaugurated to create components of the required dimensions and quality of finish.

At the level of screen layout and user interface, the MERIDIIST expresses something strikingly different: the confidence, so often notable by its absence, to privilege simplicity and legibility above flashy displays that defy intuition. Yet even behind this apparent simplicity lies another innovation – the use of the largest single piece of glass ever used for such a display.

It is perhaps in this last point that the MERIDIIST reveals its ambition most clearly: to be the ideal cosmopolitan travelling companion. It unites formal purity with functional perfection to create something impeccably stylish, with unimpeachable, understated confidence in its own ability.

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