TAG Heuer opens 360 Degree Watchmaking Museum
Inside the TAG Heuer 360 Private Museum
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Article Summary
February 6, 2008 TAG Heuer has inaugurated its “TAG Heuer 360” Private Museum in a ceremony hosted by Formula One star Lewis Hamilton at the company's headquarters in La Chaux-De-Fonds, Switzerland. Celebrating the 150 year history of the Swiss watchmaker, the facility combines striking circular architecture with a world first 360-degree conical movie screen that uses a battery of 12 computers processing over 1 million images to bring visitors a unique presentation celebrating the 150 year history of the Swiss watchmaker.
