LidoLine's reinvention of London commuting goes swimmingly

London's canals have "lost their original purpose," claims [Y/N] Studio. It's not wrong. Though London is often dismissed in the industrial history of Britain, it is dismissed wrongly. The capital was a haven for smaller-scale, artisan and skilled industries such as silk-weaving, cutlery and watchmaking; but also heftier trades like brewing and sugar-refining in the East. As with industrializing Britain as a whole, London's canals were the arteries that provided essential resources such as coal and timber to the city's factories and workshops. No more. [Y/N]'s novel idea is to revive the glory days of the Regent's Canal by joining modern-day "raw materials (workers) to the place of production (work)" by having Londoners swim to work using a dedicated swimming lane, dubbed the LidoLine, in the canal itself.

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