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The interactive wayfinder, that uses maps and images to guide customers to different sections of the store
One of the display boxes, that superimposes electronic content over top of a view of the actual product
The gait analysis center, where customers can see exactly how they move while wearing different types of footwear
The gait analysis center's screen, displaying footage from the two cameras
One of the touchscreens that identifies customers' products by their RFID tags, and then displays interactive content accordingly
The community center, where staff help customers look up information on local sports activities and events
The Wintersteiger Mercury ski and snowboard-tuning machine
A close view of a snowboard going through the Wintersteiger
The screen of the Tacx virtual reality bicycle trainer
The Tacx virtual reality bicycle trainer, that lets customers try out real bikes on computer-generated roads or trails
The Climbstation vertical treadmill, for trying out climbing gear
A projection mapping system that displays custom-designed content on a mannequin
The Silver Crystal custom jersey kiosk allows customers to create their own unique jerseys
Swing Catalyst video analysis software assesses customers' swings
The FlightScope virtual golf green, which is used in conjunction with the Swing Catalyst software
The camp stove testing area features a retractable ventilation fan, making it safe to fire up the stoves indoors
One of the giant projection screens, known as "The Monolith"
The entrance to the new high-tech SportChek flagship store
Every year, IBM releases a list of tech trends that it predicts will have a major affect on our lives over the next five years. In its most recent list, the company made the rather surprising prediction that physical retail shops will become much more popular than internet-based stores. They'll do so utilizing technologies that offer customers a more immersive, interactive shopping experience than they could get simply sitting at their computer. Canada's FGL Sports must be eager to usher in that new age of shopping, as it just opened what it describes as "the most digitally advanced and personalized retail experience in the world." That experience takes the form of the new 80,000 sq ft (7,432 sq m) SportChek sporting goods store, located in Edmonton, Alberta's West Edmonton Mall.
Read the full article: Video: Gizmag visits "the most digitally advanced retail experience in the world"
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