Sony retires α35, launches new alpha fixed mirror camera: the α37
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Sony has detailed the new 16.1 megapixel SLT-A37 translucent mirror camera with a new tilting LCD panel, better resolution EVF and the latest 16.1 megapixel Exmor APS HD CMOS sensor
There's a built-in pop up flash with the option to add an external unit via the hot shoe mount
The SLT-A37 is available with the new 18-135mm telephoto zoom lens
The only noticeable external change to the body of the new SLT-A37 camera appears to be with the hand grip, which looks to be a little more comfortable
The tilting panel allows for greater framing freedom
The new model features a 2.7-inch, 230,400 dot resolution LCD panel, a step or two down from its predecessor
The SLT-A37 features Sony's proprietary Translucent Mirror Technology that does away with the need to keep moving the mirror out of the way when taking a photograph
Top view of the new SLT-A37
The SLT-A37 comes with a standard 18-55mm zoom lens and is a good deal cheaper than the a35 before it
Sony hasn't seen fit to bestow 60p Full HD video recording to its new addition, settling on 24p/60i instead but the new model does include stereo microphones, however, with a useful wind-cut feature, and the ability to use continuous autofocus while recording video
The 0.46-inch SVGA Xtra Fine electronic viewfinder has gained a slight improvement to 1,440,000 dot resolution and now includes a special feature to help improve comfort for spectacle wearers
Article Summary
Sony has unveiled the successor to last year's SLT-A35 digital camera featuring the company's proprietary Translucent Mirror Technology that does away with the need to keep moving the mirror out of the way when taking a photograph. The new α37 is a somewhat modest refresh to the entry-level camera that sees some improvements and some reductions in specs and capabilities, but is being released at a lower price point than entry-level models before it.
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