Not satisfied with a new range of mobile handsets, Sony Ericsson has announced what it says is its vision for the future of mobile entertainment - ‘Co-creation’ - with the launch of its new online platform Creations. The concept behind Co-creation is to create “a community and a movement where they [consumers, content publishers and developers] come together to personalize, share and continuously evolve and co-create mobile content." Creations is said to be the fulfillment of Sony Ericsson’s Co-creation strategy by enabling mobile phone users to create and publish their own content to be shared, explored and remixed using content-creating mobile applications and tools.
The company says content will no longer be static as Creations allows users to produce content on the move from their mobile phone.
Sony Ericsson is engaging with application developers to deliver content tools and applications that deliver an open platform that is accessible via a range of mobile handsets, as well as on the desktop.
Where not exactly sure what this all amounts to as yet, but the company has delivered an open invitation to developers to join the Creations network and play a role in enabling co-creation and co-innovation on the mobile web as the service prepares to support applications in the coming months.