Sony allows would-be TV owners to size up virtual models using AR
Sizing up using a tape measure or relying on guess work could lead to buyers choosing smaller screens unnecessarily, according to Sony
Article Summary
Augmented reality (AR) seems to be touching almost every part of our lives at the moment. It's bringing arcade games to life, keeping back seat kids entertained during long journeys, offering on-the-spot translations and helping us to see the world in a different light. Now, Sony UK has developed an online tool that uses AR to help users visualize a new big screen TV in their home without needing to resort to a tape measure, or just leaving it to guess work and hoping for the best.
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