August 28, 2008 Sony has announced a 200Hz LCD TV at IFA. The new Z4500 LCD TV uses Sony’s proprietary Motionflow 200Hz system to calculate three additional frames for every original, upping the frame rate from 50 to 200 frames per second. A complementary image enhancement technology called IB Reduction (Image Blur Reduction) boosts the sharpness of the final picture by improving the original, frame by frame, before it is processed by the Motionflow 200Hz. The result is the smoothest and clearest motion reproduction to be achieved by an LCD to date.
Whether allowing you to see the fine detail in a panning shot, or crisp motion clarity in sports broadcasts, the 200Hz Motionflow Bravia sets new standards in image quality for LCDs.
About the Author
Mike grew up thinking he would become a mathematician, accidentally started motorcycle racing, got a job writing road tests for a motorcycle magazine while at university, and became a writer. As a travelling photojournalist during his early career, his work was published in a dozen languages across 20+ countries. He went on to edit or manage over 50 print publications, with target audiences ranging from pensioners to plumbers, many different sports, many car and motorcycle magazines, with many more in the fields of communication - narrow subject magazines on topics such as advertising, marketing, visual communications, design, presentation and direct marketing. Then came the internet and Mike managed internet projects for Australia's largest multimedia company, Telstra.com.au (Australia's largest Telco), Seek.com.au (Australia's largest employment site), top100.com.au, hitwise.com, and a dozen other internet start-ups before founding Gizmag in 2002. Now he writes and thinks.
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