Newly-developed software has been shown to pick out deceptive online reviews with almost 90 percent accuracy (Photo: Gizmag)
One of the great things about the internet is the fact that everyday people can share what they know with the entire world, so if they’ve had a particularly good or bad experience with a business or product, they can notify everyone via customer review websites. The flip-side of that, however, is that business owners can plant fake reviews on those same sites, that either praise their own business or slam their competition. Well, confused consumers can now take heart – researchers from Cornell University have developed software that is able to identify phony reviews with close to 90 percent accuracy.
« Back to Software picks out fake online reviews