Smartphone trend report shows continuing growth

The latest metrics data from advertising firm AdMob provides an interesting snapshot of the continuing rise of smartphone usage in the global marketplace. Smartphones now account for more than a quarter (25.8%) of worldwide traffic according to the company's August figures with the Nokia N70 leading the pack with an 11.7% share. In the US, the BlackBerry 8100 is the weapon of choice garnering 14.7% of traffic but the big mover - somewhat unsurprisingly, is Apple's iPhone, which the report found to be the fastest growing device in the world last month putting it into fourth spot in the US where its traffic doubled (7.8%) and ninth globally ( 3.8%).

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