BLACKSOCKS founder Samy Liechti, extolling the virtues of Smarter Socks
The Smarter Socks scanner
The Smarter Socks themselves are made in Milan
If you’re someone who can afford really fancy socks, then it’s entirely possible that you might not want to “lower” yourself to the act of going into a store to buy them. That’s why Switzerland’s BLACKSOCKS started its Sockscription system, in which users regularly receive premium new Italian socks by mail. It doesn’t stop there, however. The company is now offering Smarter Socks, which communicate with the user’s iPhone to deliver the, um ... ultimate sock-sorting experience.
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