Smart TV alliance formed in attempt to forestall another format war

Smart TV manufacturers are making a smart move. Instead of offering competing technologies for connected TVs, they're looking to partner and form a universal platform. While manufacturers are currently pushing Smart TV technology as a way to sell more sets, the disparate platforms being developed by individual manufacturers leads to consumer confusion and requires developers to customize their apps for different platforms. In order to develop a standard that can create a thriving ecosystem for developers, a number of TV manufacturers have established the SMART TV Alliance and are looking to bring competitors into the fold.

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