LG is a founding member of the Smart TV Alliance
LG has an app store for early adopters of Smart TVs
A Smart TV Alliance was formed so apps can be developed that run on all compliant TVs
TP Vision, which represents Philips, has a buying guide app
Smart TV manufacturers are making a smart move. Instead of offering competing technologies for connected TVs, they're looking to partner and form a universal platform. While manufacturers are currently pushing Smart TV technology as a way to sell more sets, the disparate platforms being developed by individual manufacturers leads to consumer confusion and requires developers to customize their apps for different platforms. In order to develop a standard that can create a thriving ecosystem for developers, a number of TV manufacturers have established the SMART TV Alliance and are looking to bring competitors into the fold.
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