Post-swim shrinkage of the male genitals is a problem that has occupied some of the great minds of our time. "Budgie smuggler"-style Speedos are a primary culprit - they loudly broadcast the wearer's size, shape and religion even when they're dry, but when wet lycra meets a cold, squashed lunchbox after a blood-draining swim, the resulting "frightened turtle" effect can be a true seaside tragedy. But if it's OK for women to pump up their credentials with a Wonderbra, why shouldn't men be able to cheat too? This is the thinking behind a new line of Australian swimwear featuring a hidden pocket in which a variety of different foam padding options can be concealed. Gentlemen, meet the "Rooster Booster."