The launch of the Save As WWF document format in Hamburg
The World Wide Fund for Nature has teamed up with German advertising agency Jung von Matt to develop a digital document format that prevents users sending docs to the printer
A new document format is launched in Hamburg which prevents users from hitting the print button
"This is not clever communication about our product - it is a clever product about which we are communicating," said Armin Jochum, chairman of Jung von Matt
The World Wide Fund for Nature (WWF) says that an area of forest the size of Greece is cleared every year and that a significant proportion of that wood is pulped to make paper. In an effort to curb the needless printing of documents, the German branch of the organization has teamed up with Jung von Matt to introduce a new PDF-like digital file format that actually prevents a user from sending documents to the printer.
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