WWF introduces new PDF-like file format to stop you from printing
"This is not clever communication about our product - it is a clever product about which we are communicating," said Armin Jochum, chairman of Jung von Matt
Article Summary
The World Wide Fund for Nature (WWF) says that an area of forest the size of Greece is cleared every year and that a significant proportion of that wood is pulped to make paper. In an effort to curb the needless printing of documents, the German branch of the organization has teamed up with Jung von Matt to introduce a new PDF-like digital file format that actually prevents a user from sending documents to the printer.
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