The Ra'el's unique handlebars, which may become a future Cerevellum product
Industrial designer Evan Solida started racing road bicycles in 1993, and went on to experience some success in the sport ... until he was hit by a car on a training ride in 2007. He flew over the hood of the car and landed on his face, which resulted in his requiring several cosmetic surgeries. Although physically still able to ride, he was left with a fear of being in another such accident, to the point that he stopped racing. The experience also, however, prompted him to invent a couple of unique devices – a rearview video setup for bikes, along with a “black box” system that automatically records any accidents the cyclist is involved in.