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Project Piola: Fair trade shoes with French design


April 29, 2013

The sneakers are made with organic cotton and latex from Peru

The sneakers are made with organic cotton and latex from Peru

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New York-based entrepreneur Joshua Rudd was traveling in Peru when, thanks to a random meeting, he became aware of the economic hardship faced by many people in that country. The episode gave him an idea: to create a sneaker design project that would source raw materials such as wild rubber from the Amazon forest and organic cotton from the South of Peru. That’s how Project Piola was born and now, after a successful Kickstarter campaign, it’s ready to walk.

The project started taking shape back in 2010. Joshua then enlisted the talent of a team of French designers including Eugène Riconneaus (Loreto, Ica, Iberia), Florence Astrié (Slippery Elm) and Felix Caudron (Madre de Dios) to produce a line of stylish fair trade footwear that may remind some of the casual-chic of the Spanish shoemaker Camper. The product has been developed according to the framework established by the UN and the World Wildlife Fund (WWF), who are partners of Project Piola.

One of the main social points of the project is to give producers a market, which they don’t have on a local level. Piola pays rubber and cotton producers between three to five times the market price, and the money can be diverted back to savings and tools.

The sneakers have a clean and simple design somewhere between sneakers and dress shoes, and come in unique color combinations. Besides rubber and cotton, they also feature animal derivatives such as leather and alpaca wool.

Source: Kickstarter

About the Author
Antonio Pasolini Brazilian-Italian Antonio Pasolini graduated in journalism in Brazil before heading out to London for an MA in film and television studies. He fell in love with the city and spent 13 years there as a film reviewer before settling back in Brazil. Antonio's passion for green issues - and the outdoors - eventually got the best of him and since 2007 he's been writing about alternative energy, sustainability and new technology. All articles by Antonio Pasolini
1 Comment

Excellent! Some new kicks for Superman.

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