PRIMA Cinema is a new service that allows subscribers to watch first-run theatrical films in their own home cinema
The PRIMA Cinema Player, created by BMW DesignworksUSA
The PRIMA biometric security device
For decades, Hollywood movie moguls have been able to watch currently-running theatrical films in their own home cinemas, thanks to a local distribution network informally known as the Bel Air Circuit. Traditionally, this has involved film prints or other physical-format copies of films changing hands. California-based PRIMA Cinema, however, has created what could be described as an internet-based public version of that circuit. Subscribers will be able to watch current-release theatrical movies in their own homes – if they can afford it.
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