PRIMA Cinema delivers current-release theatrical films to the home – at $500 a pop

For decades, Hollywood movie moguls have been able to watch currently-running theatrical films in their own home cinemas, thanks to a local distribution network informally known as the Bel Air Circuit. Traditionally, this has involved film prints or other physical-format copies of films changing hands. California-based PRIMA Cinema, however, has created what could be described as an internet-based public version of that circuit. Subscribers will be able to watch current-release theatrical movies in their own homes – if they can afford it.

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