September 8, 2008 The electronic reader industry has promised a lot for a long time and despite bullish forecasts, has yet to make mainstream status. That may be about to change with Plastic Logic previewing a gamechanging new device at the DEMOfall 08 technology conference. With a large 8.5 x 11-inch form factor, the Plastic Logic reader is thinner than a pad of paper, lighter than many business periodicals, and offers a high-quality reading experience aimed at professional users and will be available in Q2, 2009. “Research confirms professionals read much more business content than recreational content. They require access to all formats of digital content at their fingertips, and want a large readable screen,” said Plastic Logic CEO Richard Archuleta. Most significantly, the Plastic Logic display is flexible.