Pininfarina showcases personalized, on-demand rail system

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The Personal Rapid Transit concept was designed by Pininfarina and Vectus

The 2011 Coca-Cola Freestyle machine uses an advanced touchscreen system to offer buyers more than 100 beverage selections

The glass top on the 2011 Calligaris Orbital table reveals its innovative extension mechanism

The 2011 Bovet Cambiano Chronograph can be used as a wristwatch, pocket watch, miniature clock or sports counter

The 2011 Ares Line PF3 Sofa is a 100 percent disposable design

Guerlain Homme Collector Pininfarina is a limited edition men's fragrance in a Pininfarina-designed bottle

The 2010 Pininfarina helmet was designed for aerodynamics and breathability

2010 Bric's by Pininfarina suitcases make up a series of soft luggage

The 2009 Panatta Sport Pininfarina bike is one piece in a range of cardio fitness equipment

The 2008 Riva 1920 Giulia rocking horse is an all-natural wood rocking toy

Pininfarina styled and manufactured 12,000 numbered torches for the 2006 Torino Olympics and 150 for the Paralympics

Pininfarina designed the Lange Fluid ski boot for the 2006 Torino Games

The Primatist G70' boat debuted in 2005, and a scale model will be part of the London exhibition

The 2003 Ares Line Xten chair is a Pininfarina take on the office chair

A cedar wood sculpture of the 2012 Cambiano concept

The black strip in the center of the 2010 Gorenje Pininfarina Steel Collection refrigerator-freezer turns into a transparent fridge window with the push of a button

The 2012 Lavazza Firma is a styled espresso machine designed for office use

Article Summary

Italian design house Pininfarina is traveling across Europe to London to exhibit some of its iconic designs and concepts. Pininfarina is best known for car designs that have found their way to automakers like Ferrari and Alfa Romeo, but the exhibition will focus on designs from Pininfarina Extra, the arm of the firm that handles everything from product design and packaging to nautical design and special transport. Most of the designs will be from years past, but Pininfarina will also unveil the new Personal Rapid Transit concept - an urban public transit design based on a series of tracked personal transport pods.

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