Polaroid SX-70 cameras from the 1970s make a comeback
By Pawel Piejko
September 8, 2011
Photojojo is known for offering unusual cameras for enthusiasts such as the Holga Twin Image Maker and NeinGrenze 5000T dedicated tilt-shift camera. The online store has released yet another treat for fans - the legendary Polaroid SX-70 camera that was originally manufactured in the years 1972-1977. The cameras being offered have all been restored to working condition and integral instant film is also available.
When it was released in 1972, the Polaroid SX-70 with its foldable SLR design was the world's first instant SLR. It was also the first camera to use Polaroid's then new integral instant film that contained all the chemical layers required to expose, develop, and fix the photo. This allowed the photo to be developed automatically in daylight without the need of a trip to the Fotomat.
In the 1970s, self-developing film cameras - also known as Land cameras after their inventor, Edwin Land - gained widespread popularity and the familiar white bordered photos have become iconic of the time. Arthur Fisher in the January 1973 issue of Popular Science called it "perhaps the most fiendishly clever invention in the history of photography."
According to Photojojo, each Limited Edition Polaroid SX-70 is "completely restored and hand-inspected, so it's guaranteed to be in tip-top instant photo taking shape." The company offers to replace non-working ones at the request of a customer, although returns are not available. The foldable instant photography camera is equipped with a 116mm, f8 - f22 aperture lens, features manual focus of 10" to infinity, and shutter speeds vary from 1/175th to 10+ seconds.
Photojojo's Limited Edition Polaroid SX-70 utilizes expired Polaroid film or instant film from The Impossible Project. As with the models sold back in the 1970s, the restored camera does not require a battery as each film pack contains one. The restored Limited Edition Polaroid SX-70 comes in Kate Bingman Burt-made packaging and is priced at US$350. It ships in mid-October, whereas PX100 Impossible Project Instant Film is priced at US$22 and ships in mid-September.