Penny Arcade's mockup of its website, minus all advertising
Advertising is the bread and butter of most content-based websites these days, but many readers still view them as just a necessary drawback for the sites to continue running. Even widely popular sites like Penny Arcade rely on advertising for most of their profits ... but maybe not for much longer. The folks behind the video game culture webcomic recently started a Kickstarter campaign asking fans to donate money in exchange for removing advertising from the website and producing more comics and other content.
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