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ADVERGAMING: Microsoft plans to turn gaming into marketing and audience generation opportu...

Microsoft's next generation gaming console has been designed not just as a gaming environment but as a new kind of marketplace. Microsoft's new Xbox 360 console game system has been engineered to accommodate and advance advergaming concepts as never before and the company's global audience of gamers will be sold aggressively to marketers when the product hits the stores in Q3, 2005. Picture this. At the start of the season, 250,000 people sign on at US$10 a head to play a head-to-head 30 race series. The prize - US$1,000,000. Coming to the final rounds, the global audience watching the racing on-line could be measured in the millions, particularly if the events are promoted using Microsoft's media savvy. Synthetic Formula 1 indeed!!  Read More

Century-old Transatlantic Challenge record set to fall

At the front of the Rolex Transatlantic Challenge fleet, both race leader Mari-Cha IV and Maximus are now making good progress directly toward Land's End, the southwestern tip of mainland Britain before they turn and cover the final 20 miles to the race's first finish line off the Lizard. At noon today, just 32 miles separated the two boats on the water, with 835 miles left for Mari-Cha IV to sail. The race is on-target to beat the record that has stood for 100 years.  Read More

World Superbike Champs - Ducati fights back

Regis Laconi and James Toseland took a win apiece for the Ducati Xerox Team in the fifth round of the World Superbike championship in front of a 70,000 strong crowd at the Silverstone circuit. Frenchman Laconi scored his ninth career triumph and Ducati’s first win of the year when he took the chequered flag in race one, but it was Toseland who really set the home fans alight with a controlled but aggressive display of riding in race 2 to seal the reigning champion’s first win of the year. In the pointscore though, runaway championship leader Troy Corser on the Suzuki GSXR1000R finished second in both races, extending his lead to 78 points – more than three clear race wins.  Read More

World Supersport Rd 5, Ten Kate Honda again

Winston Ten Kate Honda’s Sebastien Charpentier (CBR600RR) roared to his third win of the season with another front running display, this time not from team-mate Katsuaki Fujiwara but from Yamaha Motor Germany rider Kevin Curtain (R6), who recorded his third podium finish of the season at Silverstone. Curtain shadowed Charpentier for two thirds of the 28 lap race before a lack of grip forced him to settle for second in the closing stages. Even despite this easing of pace, Curtain finished a huge 18 seconds ahead of third placed finisher Fabien Foret (Honda) to close in on Katsuaki Fujiwara (Honda) for second place in the championship.  Read More

European F1: last lap heartbreak for Raikkonen

West McLaren Mercedes’ Kimi Raikkonen looked set to take his third consecutive win of the season at the Nurburgring today, until a mechanical failure saw him crash out on the very last lap when in the lead. With the principal challenger eliminated and the win inherited by championship leader, Fernando Alonso of Renault, Alonso now holds a 32 point lead with one third of the season gone and the championship looks safely in his keeping. Williams’ Nick Heidfeld scored his second podium in a row and Ferrari returned to the podium with Rubens Barrichello third and Michael Schumacher fifth.  Read More

Product Evaluation: Maltron Keyboard

Gizmag reader Joe Blake reports on his experiences with the Maltron Keyboard. Joe has been a court reporter since 1990, producing 10,000+ words a day, which he calculates to more than 200 million keystrokes over the last ten years. When he switched from touch-typing on a QWERTY keyboard to the Maltron keyboard, his productivity improved immensely. He can now “transcribe a single person speaking in real time, all day, every day, with no problems.”  Read More

These pictures were taken underwater with a mobile phone!

A new shockproof and waterproof casing that fits 95% of all cell phones has been released onto the German market for a price under 50 Euros. The WaveCase is so waterproof that it can be used underwater, turning the average cameraphone into an underwater camera capable of catching your holiday snaps above and below the water. As the casing is impervious to water to a depth of 20 metres, it is also ideal for protecting your converged device from sand, dust, rain and maybe even taking your phone surfing with you.  Read More

Mercedes SLR300 - last chance to see (and hear)

UPDATED May 29, 2005 The legendary Mille Miglia road race from Brescia to Rome and back started in 1927 and continued until the mid-fifties. The record for the 1000 mile journey was set in 1955 - ten hours, seven minutes and 48 seconds at an average speed of 97.96 mph. The winner was Stirling Moss and Juan Manual Fangio completed a Mercedes Benz 1-2 in the fabled Mercedes-Benz 300 SLR. The Mille Miglia has now been revived as a gentlemans rally, and this year Mercedes entered the car in the event for the last time, appropriately driven by Moss and F1 and Le Mans winner Jochen Mass. It will only have two more public outings before it retires to the Mercedes-Benz museum. - the Goodwood Festival of Speed (June 24 – 26) and the Pebble Beach Concours d’Elegance (August 14).  Read More

XM25 Prototypes in testing – 500% lethality increase over existing weapon systems

The XM25 Advanced Airburst Weapon System is an entirely new class of weapon that takes the concept of a grenade launcher and adds some smarts, thereby increasing the probability of hit-to-kill performance by up to 500 percent over existing weapons. The advanced design allows the soldier to program the air bursting 25mm round so that it flies to the target and detonates at a precise point in the air. It does not require impact to detonate and is hence capable of defeating an enemy behind a wall, inside a building or in a foxhole.  Read More

UniXpress USB Port Replicator offers Notebook users VGA & Dual-PC Support

Ever since Charles Darwin introduced his theory of evolution in the nineteenth century, countless scientists have searched for missing links - parts of the evolutionary line that should have existed, yet haven’t been found. Similarly, notebook users know all about missing links – between their laptops and desktops/peripherals when they return to the office. If you want to hook your laptop to your peripherals, you have to disconnect the cables from your PC and connect them to the laptop. If you need something from the desktop, you may well have to reverse the process and reconnect everything once again. Various “species” have evolved over the years to address this problem without ever being fully satisfactory. Docking stations, for example, are proprietary and work with only one specific laptop model. USB port replicators, on the other hand, are non-proprietary, but don’t function with a Video Graphics Array (VGA) connector – the connector that goes between the PC and the desktop monitor. Fortunately, a vital missing link in notebook evolution has finally been discovered – the UniXpress USB Port Replicator.  Read More

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