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Ortery Technologies shows 3D Pure White Background photography system

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January 14, 2012

Ortery Technologies has released what is described as the world's first desktop photo stud...

Ortery Technologies has released what is described as the world's first desktop photo studio to take product shots or create 360 degree animations with a pure white background

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As someone who spends a good deal of time taking photographs of new consumer technology, only to subsequently enjoy hours of tedium touching up my snaps in image manipulation software, I have to admit to being pretty excited by the new 3D PhotoBench 260 from Ortery Technologies. Shown at CES 2012 this week, the desktop photography studio is claimed to be the first system in the world to take product shots or create 360 degree Flash/HTML 5 animations with a pure white background.

Ortery says that its 3D PhotoBench 260 will allow just about anyone to create professional-looking 360 degree product animations and still photographs with a uniform white background, even without previous experience. It's compatible with Canon and Nikon digital SLR cameras (and any other camera system with cable release functionality via a custom cord), with a USB-connected Windows computer running Control Software taking charge of the operation and settings of the camera, as well as controlling the light box, turntable movement, and processing workflows.

The 260 can be set up as a fully enclosed studio or an open, bottom-lit photo bench. The system consists of a 39.4 x 39.4 x 37.8-inch (100 x 100 x 96 cm) light box featuring a 3D turntable with transparent platform, on which products up to 33 pounds (14.96 kg) in weight can be placed. The carefully positioned product is surrounded by high color rendering lighting made up of 4,000 LEDs, with the lighting intensity controlled via the software. Ortery says that each LED lamp has a 30,000-hour lifespan, and the system is supplied with four spare lamps.

A product is placed on the transparent platform inside the light box, then both the camera...

Once a product is placed on the platform, the user frames up the shot using the Preview, Dimming and Crop commands in the software, there's also a Super Close Up mode for those all important detail shots. With a click of the Snap button, the product shot appears on the computer screen for review. Users can add watermarks, alter the resolution or size, allocate file names, or batch save output to save time. Photographs can be exported as JPEG or RAW file formats, or if you're in a hurry, images can be emailed out direct from the software.

If you need an all-round animation produced for a presentation or web page, the 260 can automatically control the rotation of the platform and the taking of each of the four to 360 images per rotation. It's said to take around 90 seconds to snap and stitch together 24 photos. The stitched photos can then be turned into HTML 5, Flash, Silverlight or GIF animations using the included Ortery TruView 360 software. Interactive elements or hot spots can also be added to animations.

The 3D PhotoBench 260 computer-controlled desktop photography studio is available now for a little beyond my budget at around US$11,000. The product is sold in Europe under the name PackshotCreator.

Have a look at the following short introductory video to see the 3D PhotoBench 260 in action:

About the Author
Paul Ridden While Paul is loath to reveal his age, he will admit to cutting his IT teeth on a TRS-80 (although he won't say which version). An obsessive fascination with computer technology blossomed from hobby into career before the desire for sunnier climes saw him wave a fond farewell to his native Blighty in favor of Bordeaux, France. He's now a dedicated newshound pursuing the latest bleeding edge tech for Gizmag.   All articles by Paul Ridden
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6 Comments

Or you can get a white fabric laundry hamper and a couple of desk lights for $20. Takes great product pictures with my D700.

How could a business justify a $11,000 turntable with some lights built in. And by some lights I mean 4,000 LEDs, hahaha, really?

That price point is ridiculous. I can't image there is much of a market in that range.

reefingbuddha
14th January, 2012 @ 05:25 pm PST

Or you could just spend $40 on a light tent - http://www.amazon.com/s?ie=UTF8&tag=mozilla-20&index=blended&link_code=qs&field-keywords=light%20tent&sourceid=Mozilla-search

Chris Maresca
15th January, 2012 @ 04:52 am PST

reefingbuddha,

I agree with you about the nonsensical price but then again I always wondered how upper management would spend a fortune hiring consultants that would come in and say the same thing us engineers could have already told them at no extra charge. Pointy haired moron bosses would never believe the folks with experience, only the stranger with the briefcase seemed to be able to sell stuff to these idiots. Never could understand what managers did to earn the bid bucks. It no wonder that our economy is in the crapper. The pointy haired bosses would buy this over priced piece of crap.

Buellrider
15th January, 2012 @ 09:32 am PST

Nah - this is no good - these guys are 100 degrees behind everone else. 260 isn't good enough.

You need something that does the full 360 :-)

[I bet there's someone reading this who was the lone objector in the committee who chose that name, punching the air now and saing "yeah!"]

christopher
15th January, 2012 @ 09:09 pm PST

Shooting the 360's has always been the largest use of time in the budget of 360 product photography, but the price point on this one is high and the size configuration limits the products that can be shot.

on another note : I am sure, that there are 360 product photography studios that would work with gizmag, so that the products that are reviewed have 360's to show to the readers of gizmag.

Matt Smith
20th January, 2012 @ 12:04 pm PST

Here's another one for $17k

http://www.gizmag.com/ortery-photosimile-5000/13958/

Jason Catterall
1st May, 2012 @ 05:00 pm PDT
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