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Google establishes Open Automotive Alliance to get Android in cars

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January 7, 2014

The Open Automotive Alliance has been formed to help get Android into cars (Car seat image...

The Open Automotive Alliance has been formed to help get Android into cars (Car seat image: Shutterstock)

In an effort to make it easier for Android to enter vehicles, major players in the auto and technology industries, including Google, Audi, GM, Honda, Hyndai and NVIDIA, have come together to form the Open Automotive Alliance (OAA). Their goal is to make Android the standard that will form the basis of the connected car and develop new Android features that will help transform the car into an "Android device."

The flexibility of the Android platform has already seen it under the hood of a number of car infotainment and multimedia systems, such as the Ca-Fi, not to mention the multitude of smartphones and tablets serving as in-car navigation systems. Now, much like the Open Handset Alliance that helped establish Android in the mobile device space, the OAA is aiming to cement Android in car dashboards by making it safer and easier for automakers to integrate the OS (and the hundreds of thousands of apps in Google Play) into their vehicles.

"Millions of people are already familiar with Android and use it everyday," says Sundar Pichai, SVP of Android, Chrome & Apps at Google. "The expansion of the Android platform into automotive will allow our industry partners to more easily integrate mobile technology into cars and offer drivers a familiar, seamless experience so they can focus on the road."

But like the mobile device space, Android is going to face stiff competition from iOS, with Apple also teaming up with major automakers in an effort to make its own mobile OS the preferred in-car option. These include Acura, Chevrolet, Ferrari, Jaguar, Kia, Mercedes-Benz, Nissan and Volvo, with Honda and Hyundai hedging their bets with a foot in each camp. Like the first cars with Android integrated into them, such iOS-based systems are set to start appearing in vehicles sometime this year.

The OAA has also sent an open invite for other automotive and technology companies to get on board and says it will work with government agencies to ensure its in-car technology won't distract drivers.

Source: OAA

About the Author
Darren Quick Darren's love of technology started in primary school with a Nintendo Game & Watch Donkey Kong (still functioning) and a Commodore VIC 20 computer (not still functioning). In high school he upgraded to a 286 PC, and he's been following Moore's law ever since. This love of technology continued through a number of university courses and crappy jobs until 2008, when his interests found a home at Gizmag.   All articles by Darren Quick
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4 Comments

To me, an open source alliance should be establishing protocols for communication between devices, allowing any OS as long as it adheres to the predefined protocol.

Thomas Roberts
8th January, 2014 @ 08:44 pm PST

I agree with TR, although historically that seem unlikely.

I am hoping that this protocol will include access to the operating system of the car itself, so that we can set our own preferences for such things as the behavior of the lighting system, warning features, alarm system, etc. How about remote start from any internet connected device, and remote monitoring of vehicle camera systems. Just to get started on the possibilities. I hate being at the mercy of the preference whims of the engineers.

KenCrawford
16th January, 2014 @ 06:23 am PST

I hope so, Google's Android navigation app is so much better than any bespoke GPS or built-in system I've ever used. Actual useful traffic info, rerouting around problems before you're in them, regular map updates etc etc.

James Shaffer
4th February, 2014 @ 11:42 am PST

I'm very much disappointed that Cadillac has decided to go with Google... Their info-gathering-distribution is second to no one... I was told by a Dealer that they would be using Apple... Now that they are not then I won't be using Cadillac... As Ford suffers with their stellar Microsoft decision finding out to their utter surprise just who makes the Worst of Software for Automobiles... Imagine driving in India and you will get the picture....It all boils down to who you Trust... I trust Apple and they don't gather your information for distribution... Apple won't even release Data to the Hard Pressing Federal Government but with Google and Microsoft it's not a problem...

Brintgn
10th February, 2014 @ 08:05 am PST
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