On running shoe: shock-absorbers for your feet

It may be a great form of exercise, but running is a high impact pursuit that places great strain on muscles and tendons. The stress it places on the body forces many runners to hang up their shoes and seek alternative, lower impact forms of exercise. Looking to take the pain out of running, a Swiss engineer set about creating a shoe that enabled the runner to land as soft as if running on sand, and to push off as if running in track shoes. The result is the the On Running Shoe – a shoe that incorporates a unique rubber ring into the sole design to provide a soft landing, while offering firmness and stability on push off.

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