Nissan upgrades Nismo to global performance road car brand
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The modelling area of the new Nismo facility in Yokohama
The new facility opened by Ghosn yesterday is a former Nissan production site and is significant in that it represents the first time that the entire Nismo 180-strong development team is located in one site, at the same time as greatly expanding resources so the team can expand beyond motorsport engineering to encompass performance road car development alongside Nissan.
Nismo's spiffy new facility
Lucas Ordonez is the star of the Nissan Sony Playstation GT Academy to this point in time, having been discovered online, and nurtured to internationally-competitive racer
Nismo will now play an even more prominent role as the company's performance car brand
The 370Z will soon come in for Nismo treatment
The Juke Nismo
The Juke Nismo
The Juke Nismo
The Juke Nismo
The Nissan Leaf Nismo RC
The Nissan Leaf Nismo RC
The Nissan Leaf Nismo RC
The Nissan Nismo DeltaWing which ran in the 2012 Le Mans 24 Hour Race
The Nissan Nismo DeltaWing which ran in the 2012 Le Mans 24 Hour Race
The Nissan Nismo DeltaWing which ran in the 2012 Le Mans 24 Hour Race
The Nissan Nismo DeltaWing which ran in the 2012 Le Mans 24 Hour Race
The Nissan Nismo DeltaWing which ran in the 2012 Le Mans 24 Hour Race
Nismo's online prowess will serve it well in the world of the future
Nismo's online prowess will serve it well in the world of the future
NISMO = NISsan + MOtorsport
The Nissan Leaf Nismo RC
The original Nissan Prince Skyline GT
The original Nissan Prince Skyline GT
The Nismo GT-R GT3
The 2014 GT-R
The 2014 GT-R
The 2014 GT-R
Nissan CEO Carlos Ghosn
Article Summary
Nissan opened a new global headquarters for its Nismo performance brand in Yokohama, Japan yesterday, at the same time as announcing a considerable promotion of the formerly niche brand to major performance car brand with a presence in every Nissan showroom globally. The name Nismo will be now used in a similar fashion to the way Mercedes Benz uses AMG, or BMW uses the M logo, and joy-o-joy, there will be a high(er) performance Nismo version of Nissan's bargain-basement GT-R supercar.
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