Nissan to roll out Microsoft Kinect-powered virtual showrooms across the U.S.
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The Kinect Experience allows customers to check out models that aren't in production yet
Nissan may expand the Kinect program to more dealerships and the Internet at large
The 2013 Pathfinder will be the focus of the Kinect Experience pilot program
Article Summary
A recent study of auto consumers performed by Maritz Research revealed that, despite the auto industry's growing use of social media and websites, the salesperson is still the most valuable source of car information for consumers. Nissan customers may soon sing a different tune with news the automaker is launching a new dealership feature based on Microsoft Kinect hardware and software that will allow customers to perform a virtual inspection of a given vehicle – even when the vehicle hasn't yet rolled off the assembly line.
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