Nissan reintroduces Datsun brand – in India
By Ben Coxworth
July 29, 2013
Back in 1986, the Nissan Motor Company phased out the Datsun brand name, after having owned that company since 1934. Last year, however, Nissan announced that it would be reviving the name for a new line of economy vehicles. This month, the first of those cars was unveiled in Delhi, India – the Datsun GO.
The car is named after Datsun’s first-ever vehicle, the DAT-GO. Although the new GO’s styling was handled in Japan, it was engineered in India, where it will also be produced and sold starting in early 2014. Plans also call for other models to be developed, manufactured and sold next year in Indonesia, Russia and South Africa.
The GO is a compact 5-door, 5-passenger, front-wheel drive hatchback, with a 1.2-liter engine and a 5-speed manual transmission. Despite its small size, it is reportedly roomy inside, due to a wide stance and large wheelbase. While it definitely appears to be a no-frills vehicle (which is the whole idea) it does feature a mobile docking station, which will allow drivers to play music from their smartphones through the car’s sound system.
Pricing is expected to be below 400,000 rupees, which is approximately US$6,700.
The Bollywood-style unveiling can be seen in the video below.
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