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Nike's new Nike+ SportBand

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July 13, 2009

Nike+ SportBand

Nike+ SportBand

July 14, 2009 Nike's new USD$59 Nike+ SportBand goes on sale tomorrow, adding yet another information device for runners into the marketplace. The SportBand offers runners real-time performance feedback on their distance, pace, time and calories burned and the wrist-worn form factor is designed to offer the info “at a glance.”

The Nike+ SportBand features a new screen with a white background to enhance visibility and a welded seal to improve water resistance. It will be available in grey with an interior pink band, anthracite (dark grey) with a yellow interior band, and black with a red interior band. Runners who enjoy listening to music may continue to hear their run details through the Apple iPod nano, iTouch or iPhone systems.

Nike has also merged the popular nikeplus.com website and its close to 2 million members with nikerunning.com to give users a one-stop running destination online.

Nike has also announced plans to launch a Nike+ iPhone mobile site to give users access to Nike+ data anywhere.

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