Nestle Special.T – tea with added technology
Special.T pods sell in packs of ten for EUR3.50 (US$4.90). This is the initial variety on offer but it will be expanded considerably as time goes by
Article Summary
Tea is the world's most popular drink and for the last 5000 years was made by placing tea leaves in boiling water. Over the last fifty years, the convenience of the tea bag has captured more than 90% of the tea market in many countries and the evolution looks set to continue. The world’s largest beverage company is moving into the tea market for the first time, pioneering a new pod-style machine which calculates the perfect brewing time and temperature for each individual tea variety and reproduces the perfect brew every time. Throwing tradition to the wind in every way, the EUR129 (US$180) Special.T by Nestlé machine and EUR0.35 (US$0.50) pods will ONLY be sold via the internet, with fulfillment within 48 hours.
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