Ford gets techy with MyFord Touch

A recent New York Times print advertisement for the Ford Edge crossover included barcodes that, when scanned by a mobile phone camera, provided readers with access to Times articles on style and technology. It’s part of a techy advertising campaign for the Edge, which will be the first vehicle to feature the likewise-techy MyFord Touch system. Touch is built around Ford’s existing Windows-based SYNC communications and entertainment system, and allows drivers to use the dashboard as... well, pretty much as a big smartphone.

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